Hello lovelies! I hope you’re all having a wonderful mid-week. I’m excited to share about this project that we recently finished! The Learning Basket is a resource site for parents who would like to engage in meaningful activities with their children, with a focus on homeschooling. Mariel, the lovely lady who owns the blog, seeks to inspire other parents to be active participants in their children’s learning.
I was first approached by Mariel in 2011 to design her blog when she was still writing at Blogger. She wanted a happy shade of purple in it (I mixed in some greens, browns, and pinks); and she also wanted something that was reminiscent of a basket. Instead of using an actual basket in the design, I decided to use a basket-weave pattern instead, and added some hand-drawn natural elements on the header logo. We picked out handwritten fonts to give it a fun, kiddie feel.
Earlier this year, she finally migrated her blog to WordPress, and she wanted to keep the same design, so I converted her original blogger theme into a wordpress theme. I customized the Luscious Theme by Studiopress, which matched her original theme requirements almost perfectly in terms of layout. Later on, she added icons for the menu tabs (she has a centered menu), icons for the sidebar widget titles, 2 sets of link buttons, and a coordinating whimsical background for the newsletter signup form. The icons were taken from the header illustration so that everything matched perfectly. 🙂
This is the brand board that I came up with:
Do check out thelearningbasket.com!