This project definitely deserves a special feature! There is a string of beautiful brands that I worked on last year that have yet to be featured, but I made sure that the re-branding of The Wedding Concierge would be the very first one on the blog for this year.
Ginny Krauss is a dear friend and one of the few special people that I love to collaborate with. She happens to have impeccable style and a true flair for the romantic – and is also a dream to work with! She and her business partner and bff Ann decided to rebrand their website into an international love and lifestyle blog and asked me to design it for them.
We started with their inspiration board and developed a truly romantic and pretty color palette. (You should see her Pinterest board, it’s full of swoon-worthy images!)
I worked closely with Ginny to create a logo and complete brand identity design that fully captures the vision and direction that she wanted for her business and blog. When I gave her options for the logo to choose from, I was secretly hoping she’d pick the floral one, and she did! I designed variations of the logo that can be used for various media.
After finalizing the logo, we worked on the website design. Ginny wanted a very classic and feminine look that was easy to navigate and highlighted the blog without sacrificing the informational pages of the site. The floral elements are used all over the website, and is found in the scroll to top button, badges, dividers, headers, and highlighted areas.
THE BLOG PAGE
STYLED ABOUT PAGE
CUSTOM CATEGORY ARCHIVES
THE ANNOUNCEMENT FOR THE LAUNCH THAT WE SHARED ON SOCIAL MEDIA
The overall look is soft, romantic, with lots of white spaces so that it’s not overwhelming. I just love how everything turned out!
Do check out The Wedding Concierge!
This is SO beautiful!!! I love the logo variations and sweet little menu icons especially… lovely work, Patricia!
Thanks Jenna! You are so kind!
Nevica Vazquez says
You did an AMAZING job on Ginny’s site Patricia! It came out perfectly!
I loved reading about it more here! Great work 🙂
Aww, thanks Nevica! Ginny is such a joy to work with, she made the whole experience fun and exciting.
I had no idea how much work and planning goes into a launch/redesign. It’s so fascinating to me. I’m new to the blog world and will continue to read your posts. Beauty, word length and content are so perfect here at Fancy Girl. I have a lot to learn!
Thanks Amber! Yes, a lot of love and effort certainly goes into every brand launch. I love the whole process, it’s like giving birth every time!
It’s gorgeous and has your trademark classic elegance! 🙂
Thanks Toni! The client also has really good taste. 🙂
Can you rub some of those sparkle and genius to us Pat!!! Loooooooove his site too!
Thanks Em! You are too kind! 🙂