This project definitely deserves a special feature! There is a string of beautiful brands that I worked on last year that have yet to be featured, but I made sure that the re-branding of The Wedding Concierge would be the very first one on the blog for this year.
Ginny Krauss is a dear friend and one of the few special people that I love to collaborate with. She happens to have impeccable style and a true flair for the romantic – and is also a dream to work with! She and her business partner and bff Ann decided to rebrand their website into an international love and lifestyle blog and asked me to design it for them.
We started with their inspiration board and developed a truly romantic and pretty color palette. (You should see her Pinterest board, it’s full of swoon-worthy images!)
I worked closely with Ginny to create a logo and complete brand identity design that fully captures the vision and direction that she wanted for her business and blog. When I gave her options for the logo to choose from, I was secretly hoping she’d pick the floral one, and she did! I designed variations of the logo that can be used for various media.
After finalizing the logo, we worked on the website design. Ginny wanted a very classic and feminine look that was easy to navigate and highlighted the blog without sacrificing the informational pages of the site. The floral elements are used all over the website, and is found in the scroll to top button, badges, dividers, headers, and highlighted areas.
THE BLOG PAGE
STYLED ABOUT PAGE
CUSTOM CATEGORY ARCHIVES
THE ANNOUNCEMENT FOR THE LAUNCH THAT WE SHARED ON SOCIAL MEDIA
The overall look is soft, romantic, with lots of white spaces so that it’s not overwhelming. I just love how everything turned out!
Do check out The Wedding Concierge!