Ginny Krauss and Kristen Kaplan are two amazing boss ladies who own the Wedding Business Academy, and the Facebook group Wedding Business Bosses. They decided to launch a membership site last year that is packed full of resources for wedding industry creatives.
I had previously worked with these fabulous gals on their Wedding Business Academy website and brand, and we wanted this new venture to coordinate with the other website. Ginny, of course, is the same Ginny Krauss who provides brand strategy for my clients, so she was both strategist and client at the same time. Awesome, right? It took us only a little over a week from start to finish. (Hooray for clarity!)
Here is the lovely color palette that we came up with. It marries (pun intended) Ginny’s brand colors with Kristen’s.
This is unusual, but it works! That lavender-gray is so pretty when paired with teal. Who would have thought?
The logo design is simple and geometric, but made friendlier with the addition of a casual brush script. I also designed a second logo for their new YouTube channel, Weddings Unscripted.
The website is built on WordPress, and uses the Wishlist Membership plugin for the membership functionality. It is naturally mobile responsive, because who doesn’t surf the web on their phones nowadays?
I love that even if they both live in different continents (Ginny is based in Germany, and Kristen is in the US), they managed to find a way to get together to have photos taken!
The resource library page shows a different logo from the rest of the website.
I also designed coordinating graphics for their social media and blog images so that their brand identity is consistent all throughout. Even their insta stories are on brand. These ladies are killing it.
Do check out their website!
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