If I could have one wish for 2019, it would be that all my projects will come out like this one! Willow Jaymes Events is a wedding planning company based in Georgia, but serving brides all over the East Coast of the United States. It was such a huge pleasure working with Lisa on her rebrand.
Lisa, the founder and lead planner of Willow Jaymes Events (formerly The Sweet Trend), wanted to rebrand her company to provide a more high-end, luxury planning service. Willow Jaymes Events will focus on delivering a high-touch experience to couples looking to work with a trusted professional for all of their full planning & design needs. Ginny Krauss worked with her intensively for her brand strategy, and I stepped in for the design of her brand and website.
MOOD BOARD
Lisa wanted a brand that looked chic, luxurious, sophisticated, romantic, professional yet personal, fresh & fun, and nature-inspired. The colors of her mood board reflect that.
LOGO DESIGN
Here are the initial design options I sent her:
The delicate sprig illustrations were a lot of fun to create! We ended up using the others all over the website and stationery suite.
And this is the final logo design she chose:
BRAND GUIDE
STATIONERY SUITE
In contrast to other projects, I designed the stationery suite after the website. This means I had access to brand photos that we used on the site, and we could make everything look more cohesive.
WEBSITE DESIGN
I love the way Lisa described what she wanted: “My company is celebrating the unique charm of each person I work with. Inspiration coming from expected & unusual. My work is inspired by the natural beauty we are surrounded by, layered details, textures to visually feel each moment.I love soft beautiful pieces mixed with hints of metal, hard lines, soft edges all brought together into a beautiful mix.”
I kept the website clean & simple, but with lots of delicate little touches of greenery, mixed with her lovely images. She also kept the copy short and straight to the point. It’s easy to figure out, easy to navigate and find what you’re looking for.
Brochure Design
Lisa also ordered a coordinating brochure, social media templates, and email signature!
I really loved working with Lisa, and dearly wish all clients are like her! She is the absolute best to work with!
Here’s what she said:
It was a treat to have someone help ME in a similar way to how I help my clients. Pat truly amazed me with her ability to create my brand beautifully – it was like watching all the puzzle pieces come together into a picture more beautiful than I could have ever imaged alone.
Leave a Reply