Both branding and SEO are important for establishing and strengthening brand identity. Yet, many think that these two aren’t connected in any way, which is far from being true. To understand the link between branding and SEO, we have to cover the basics first and understand the essence of each.
What are the main features of a popular and successful brand? There are many, but a good start would be to make it visible, recognizable, and easy to identify with. That’s where SEO comes into play. If done properly, search engine optimization can help any business show up for relevant keywords (visible), do it regularly (recognizable), and create relevant content for its audience (easy to identify with).
Not convinced yet? Read on to discover the actionable steps for improving your brand identity with SEO.
One of the essential methods of increasing your brand identity is to promote your business website on Google. SEO branding is a modern approach that helps marketers and SEO professionals with that task. Let’s have a look in detail at a personal company’s branding and SEO and how they can be combined for better brand recognition on Google.
The origins of marketing refer to branding as a concept defining the recognition of a company and its activities. Branding implies the development of unique visual elements, logos, and slogans to make a company stand out among others. In other words, unique visual and textual elements are essential for establishing brand identity.
Search engine optimization has come into the lives of marketers with the rapid evolution of the web. The SEO techniques involve a range of various methods for driving organic traffic to the website. Such traffic increases when you do link-building, considering the relevance of backlinks and their influence on the page’s rankings.
When combining the best of the two worlds – branding and SEO – new marketing techniques are born to enhance the brand identity online. I would even say that it is hard to imagine one without the other, especially if you have an online presence. Can you imagine a strong brand that is hard to find on Google? Or a page with top rankings for all kinds of keywords in its niche and no recognition as a brand at all? I don’t know about you, but I can hardly think of any examples like those. So, how do you improve both SEO and branding?
Improving your brand identity online is possible with SEO branding and all the methods associated with it. However, you need to make sure that your brand is already recognizable online if you have physical stores or offices. Below, you will find valuable tips for increasing traffic to your website, whether you have offline representation or an online-only brand.
Before applying any SEO branding to boost your website’s online visibility, you need to check the state of your brand awareness. For that, reach out to your existing or potential customers via the available channels with a short questionnaire or use other polling methods. By analyzing the obtained responses, you will understand how your brand identity feels in the online environment. Also, the poll results will help you fix and adjust your SEO brand marketing strategy.
Before launching your SEO branding campaign, you may also rely on printed media and other traditional marketing channels to increase brand awareness. For instance, you can inform your audience about the existence of your company via a radio advertisement or printed ad in a magazine. As SEO branding implies the utilization of a brand name in search engine queries, you need to increase brand awareness beforehand. In fact, general brand awareness for SEO empowers visibility on the web and mobile.
As you already know how your brand is perceived and whether your audience recognizes your brand, the first SEO branding efforts could be applied. Picking up top keywords for SEO branding is the starting process to boost website traffic. See tms-outsource.com to find out other efficient ways for small businesses to improve their online presence.
Having a range of social media platforms can make it challenging to select the most applicable ones. How do you choose the best option for your particular business? Start by assessing all of your current communication channels. Which ones are more successful? When you answer that question, start investing more time and effort in the platforms that have the best engagement. It might seem like improving social media channels that don’t work well makes more sense. Yet, it isn’t the best approach.
One social media platform that you have to consider, especially for B2B companies, is LinkedIn. In particular, you can create LinkedIn videos and insert the link to your website there. If you’re not sure how to do that, you can check it out here. This will make more people engage with your brand, and you will get more visitors coming to your website.
To systemize and organize all your actions for SEO branding, you need to create an SEO brand marketing strategy. It would comprise all the details on each operation or campaign for improving brand identity and increasing traffic to your website. Where do you start?
You can’t grow your brand and improve SEO without quality content. So, first, make an analysis of what you share at this moment. Does it really align with your audience? Is this content unique and valuable? It isn’t only essential for your potential customers but also for the search engines. Google ranks all the pages according to its E-E-A-T model. This means that your content has to be based on ‘experience, expertise, authoritativeness, and trustworthiness.’ If it isn’t your case, start by improving this aspect to get any benefits of your SEO brand marketing.
The next thing that is vital for both branding and SEO is knowing what your potential clients need and making it available to them. This is where proper keyword analysis and the research of the search intent can do wonders. A good rule of thumb is to check what keywords your competitors rank for and what information they publish gets the most engagement. Targeting these keywords is your best bet at the beginning.
To have a successful brand and SEO, you should need strong bonds with your audience, other people in the niche (e.g., influencers), and anyone who can help you with PR/link-building (e.g., journalists, bloggers, website owners, etc.). Fighting alone makes no sense. If you have the right connections, you can simplify every single process of your branding and SEO journey, from being published in reputable media to getting quality backlinks.
So, whatever you do to improve either your branding or SEO, remember that both of them are so connected that you can’t simply ignore one of them. Instead, try to do your best to enhance your business in each area simultaneously.