If your business has a website, you want to make sure that customers stay longer on it. The more they explore, the higher the chances of getting conversions.
According to a study, a mere 5% boost in customer retention can lead to a 20% – 95% increase in sales. To measure how long a customer stays on our site, we use Bounce Rate.
What is Bounce Rate?
Having customers visit your site isn’t enough. They need to engage with your content, buy products, or even just schedule a meeting.
If a customer comes to your site, looks around for a bit, then leaves, that person “bounced”. The more people that “bounced” (exited) from your site after entering, the higher your bounce rate.
What is a Good Bounce Rate?
According to a GoRocketFuel study, bounce rates between 25 to 30% are excellent. This indicates that your website is well-built, intuitive, and professionally designed.
A bounce rate of 41% to 55% is also considered good if there aren’t any issues with setting up the analytics. However, bounce rates below 20% and above 90% are often a cause for concern.
Websites with 20% or lower bounce rates may indicate an issue with Analytics. Meanwhile, 90% and above means there’s an underlying issue in the website itself that needs resolution.
3 Tips to Improve Bounce Rate
If your site has a bounce rate between 50% – 70%, it doesn’t mean that you should be alarmed. Your site could be lacking dynamic content or things that interact directly with visitors.
This is common for blogs, news networks, or event websites. But if you want to improve your bounce rates, follow these tested and proven tips:
Avoid using annoying pop-ups
Pop-ups, even though they’re not ads, can be annoying if not used properly. Studies suggested that pop-ups irritate 70% of US users.
Imagine browsing through a site and being bombarded with pop-ups. Chances are you’re going to leave. Worse, customers can block your site, especially if you have annoying ads.
Use eye-catching and relevant visual content
First impressions count, especially when it comes to websites. Research suggests that it takes a mere few seconds for visitors to have an impression of your site.
One study also suggested that 94% of site visitors may exit or mistrust a brand based solely on its design elements. This goes for your home page, blog pages, and even your product pages.
You can use visual content to draw people in. If you have products, invest in professionals to get quality photos. But if you’re strapped for cash, you can utilize AI-powered product photos.
Improve User Experience and Navigation
Much like any industry, customer experience comes first. Ensure that your website is intuitive and easy to navigate.
Make it convenient for site visitors to find what they’re looking for. Optimize your navigation to help visitors get to where they want to go in just a few clicks. Including links to other relevant pages within the websit helps visitors find what they’re looking for and keep them engaged on the site for longer.
The primary goal of a design should be to help users achieve their goals in the most efficient and satisfying way possible. If a design is too clever or creative, it can actually make it more difficult for users to understand and use, which can lead to frustration and a poor user experience.
Bounce rate is an important metric to keep track of. It shows underlying issues on your site and what you can do to improve them.
If you want to lower your bounce rates, consider the following:
- Site speed is a major factor in bounce rates.
- CTA pop-ups and ads shouldn’t be irritating.
- Bounce rates above 70% aren’t necessarily bad (considering the site’s content)
- Always put customer experience first.
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