PROJECT: FULL BRANDING SUITE + PROFESSIONAL WEB DESIGN
Leslie Marie Events is an events management and design company based in Los Angeles, and expanding to Phoenix, Arizona. Leslie, the owner and lead planner, wanted a brand identity and coordinating website design that was creative, elegant, and stylish, with a timeless glamorous aesthetic.
MOODBOARD
Very glam, stylish moodboard with black, gray, and rose gold for the palette.
LOGO DESIGN
Leslie’s one request was a custom monogram that would be used throughout the different logo variations. I designed this elaborate L with swirls and swashes, and rendered it in a metallic rose gold gradient. Paired with a stylish serif and a very minimalist sans-serif, the overall look is classic, elegant, and creative.
BRAND GUIDE
STATIONERY SUITE
WEBSITE DESIGN
The whole creative, elegant, stylish vibe was carried over to the website design. They had gorgeous styled images, so it was easy to make it all look consistent.
The homepage opens to a video of one of their super stylish weddings, overlaid with the submark on top. Call to action buttons have the same gradient as the logo.
Inner pages have a slightly different look, with the inline logo centered on the header and the menubar fixed at the very top. Do check out the website! It’s built on the Genesis Framework, and uses Beaver Builder for flexible page layouts.
