Pantone’s pick for 2019’s color of the year is vibrant and dynamic. It is quite a happy color, and reminds me of a stylish young lady in her 20’s, full of joie de vivre.
It is such an easy color to work with, if you want to use it in your brand. I’ve created 3 separate color palettes around living coral that would look great for a stylish lifestyle brand, a creative professional, or even a wedding business owner with a youthful verve.
The first one, above, is more traditional, with accents of peach, sand, and muted rose. The overall effect is warm, soft, and harmonious.
I added metallic gold and accented it with much paler colors for a fancier look in this second palette. Here, the coral is the focal point, and everything else is there merely to bring attention to it. The gold is less yellow, so that it supports, and not dominates.
This third palette is bold and vibrant, and reminds me of spectacular sunsets by the beach. This is a happy palette! If your brand wants to be identified as youthful, dynamic, and cheerful, this is for you!
Which one is your favorite?
*quote by Kate Spade
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