There are some projects that I just fall in love head over heels with from the beginning. This is one of them. Yesterday’s Pieces is a vintage rental company based in Pennsylvania that serves anyone who needs vintage pieces to style a photo shoot or event. Amanda got in touch with me last November and the minute I read her design brief, I was like a champagne cork ready to burst!
This is the overall image she wanted for her brand:
I would like my logo to show the true joy of finding a vintage piece that makes you feel at home. The classiness, and the ability for it to take you somewhere else.
I don’t know about you, but I just swooned when I read that. But don’t mind me, I still think Somewhere in Time is one of the most romantic movies ever made. I feel so blessed to have worked with clients who share the same passion and interests. Amanda is one of those, and she is such a joy to work with too! I’m sure her clients must love her to bits.
We considered two designs and the one she eventually chose has a frame of flowers with a vintage clock at the top that has hearts for numbers. The look is very whimsical and fun, and not at all stuffy or uppity. Below is the brand board that I came up with, and that I applied to both the logo and the website design.
Her website is a fully responsive portfolio with a styled homepage slider, a styled products page, and a integrated blog (one of the great benefits of building websites on WordPress). I used elements from the logo all over the website: the menu tabs have icons of yellow flowers, the clock is her favicon, some of the flowers went to decorate the social media icons, and her product thumbnails are replicas of her logo without the peach ribbon.
Here is the screenshot of her site’s homepage:
Here is her blog page, with the social media icons and newsletter sign up form on the sidebar, all styled to match the logo.