I love working on brand designs for children’s boutiques! This shop sells children’s clothes, toys, and accessories. They wanted something fun, and specified a thick font and happy colors. The logo underwent a few rounds of edits, here were the previous versions:
I’m glad they went for the current palette. I think it’s really fun, and yet not too gender-specific, don’t you think?
I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Thanks for sharing this.