Nothing is ever so classy as a monogram. A monogram is a design consisting of one or more letters or other graphemes to form a unique symbol. They are typically the initials of a name, used to identify a person, a couple, or a business.
If you’ve noticed, a lot of fashion companies have adopted monograms for their logo – Fendi, Givenchy, Louis Vuitton, Chanel. The chic factor cannot be ignored, and we’re seeing a trend as more business try to achieve a high-end look for their brand.
Personally, I’ve always used monograms, they’re great on linens, silverware, and stationery. I even had our ice bucket monogrammed! (Confession: I tried designing a monogram for Fancy Girl Designs but I could never commit to a final design. It’s very frustrating to design for oneself!)
There are so many great examples of modern monograms used as company logos, and a lot of my clients have been sending these to me as pegs for their own brand identity direction. I love the trend toward a minimalist or geometric look, as opposed to the elaborate designs of vintage monograms.
Here are a few I really love:
Aren’t these gorgous?! I particularly love Ivanka Trump’s, and Victorial Amory’s monograms. They’re so chic and sophisticated, and oh so fancy! They served as inspiration for a recent logo design project. (I’ll share it here soon).
In case you want to design your personal monogram, I created a handy guide for the most common options. I hope you’ll find this useful! Feel free to download it.