WHAT WE'RE ABOUT
Telling your creative brand’s visual story…
Blending psychology + fine art for timeless designs
FOUNDER, CREATIVE DIRECTOR:
Visual brand stories are so important for growing your business and standing out as a creative entrepreneur. I have worked with hundreds of entrepreneurs, and believe that every detail of your brand’s visual story matters. From the colors we choose to the visual expressions we share, your brand is how you connect with clients. I don’t take that responsibility lightly — and I love what I do.
Everything I do is infused with a passion for polished, sophisticated, and elevated aesthetics. I know that this type of design transcends a label; it is driven by a desire to beautify the world around me using any medium: watercolours, acrylics, calligraphy, sketching, graphic design, interior styling, photography, fashion illustration, even dining and entertainment! I approach all my projects with as much heart as I give to all creative effort.
it's all in the details
THE FANCY GIRL AESTHETIC
My personal design style is elegant, refined, and timeless. Beautiful typography, luxurious finishes, and stunning details are the Fancy Girl Foundations! I believe that design should enhance and support the content, not distract from it.
For our clients, though, we love exploring the intersection between new design trends and timeless brand standards. I believe that with the right intentions and skills, any design can become timeless and classic - like a strand of pearls, or a pair of diamond stud earrings.
PRETTY SMART DESIGN
Those who know me well will tell you that I am both a nerd and a geek. I love to study and explore all the time, and I relish learning as much as I can about whatever interests me - design, branding, ancient history, psychology, web development, callligraphy, watercolor painting, art history, interior design, among others.
Remember Hermione's motto? "When in doubt, go to the library."
That is so me! 🙂
ANALYSIS & STRATEGY
I'm also very analytical and I love to solve problems. It gives me such immense joy when I am able to help a client with a unique solution, like solving a problem with a new bit of code or by creating a one-of-a-kind illustration.
I use my background in Psychology (I was a Fulbright Scholar and taught Psychology for 7 years) to get to know my clients and their style, and to translate it into a design that not just captures their personality, but also appeals to their target market. While my design process feels intuitive, it is backed by careful, logical thinking, thorough research, and years of experience.
And in case you're wondering, I'm a 4 on the Enneagram, but with overdeveloped 3 and 5 wings. Creative, but also driven and analytical.
I'm a total fantasy/sci-fi geek and love Terry Pratchett's Discworld, Harry Potter, Lord of the Rings, Star Trek, and Star Wars in equal measures. Most weekends, you will find me reading, or in a bookstore shopping for more books.
Yes, I have a book addiction!
But I also love watching movies, Disney +, and Netflix marathons.
I love pink and everything fancy! Afternoon teas, pink peonies, pretty notebooks, Apple products, lipsticks, luxury scents, pearls, designer hand bags, and ballerina flats (with bows!) are my weaknesses.
And yes, coffee.
Fancy Girl Design Studio used to be a one-woman show. But now, I collaborate with a network of business specialists from 3 continents — all now friends. Among them, business coaches, technical teams and copywriters. All passionate professionals, we exchange our expertise as a digitally connected community, all with the goal of bringing world-class service to our clients. We hope our clients feel all the love the dedication that go into all our projects.
THE IT LIST
- STRAIGHT TALK
- SHORT EMAILS
- STRONG COFFEE
- WITTY BANTER
1. I CANNOT SING TO SAVE MY LIFE
Not that it ever stops me from belting out my favourite tunes though. 🙂 Life's too short!!!
2. MY HAIR HAS A MIND OF ITS OWN
There is no taming it, and I have given up all efforts.
3. I HAVE A VERY LOUD, UNLADYLIKE LAUGH
16 years of private school never had any effect. It's like my hair. haha!
4. I'M ADDICTED TO THE EXCLAMATION POINT
Yes!!! You'll see three or even 5 exclamation marks in my IG captions and blog posts!
FANCY GIRL AT HOME
I live in sunny Singapore, in a loving home filled with books and art, where I fulfil my decorator dreams and flexibility of a home office, filled with playtime and joy thanks to my supportive husband and two boys. I am happy I can work from home and be there for my two wonderful, affectionate sons, and watch them grow into budding artists and engaging storytellers.
Everyone asks me how I'm able to maintain a stylish home with 2 boys around. The answer is, I've raised them to appreciate having nice surroundings! Plus, my husband and I are both neat freaks. 😉
I'm here to help you showcase your brand in the best light, and resonate with your ideal client.
Imagine a brand and a visual experience that is…