About Fancy Girl Design Studio

Design that showcases your brilliance, online and off

You’ve built a thriving business, and now you’re ready for a brand and website that truly reflects how far you’ve come.

Something that shows the world just how exceptional your work really is, whether you’re an interior designer, wedding planner, photographer, or an owner of a lifestyle brand.

You need a partner who gets it.

Someone who understands your creative business and can transform your vision into a stunning brand that feels authentically you.

That’s where I come in. I help creative women like you turn your talent into an unforgettable brand experience that attracts your dream clients and takes your business to new heights.

let's help you shine

Where Creativity Meets Strategy

With over two decades of design experience, and a background in psychology and fine arts, I bring both artistry and strategy to every project. I believe in creating brands that don’t just look beautiful – they forge real connections with your ideal clients.

As a boutique design studio, I work closely with each client, making sure every detail reflects your vision perfectly. Think of me as your creative partner, here to help showcase your brilliance to the world.

VIEW MY PORTFOLIO

MEET PATRICIA ALIX

Founder, Designer, & Creative Director

I’ve always been drawn to beautiful things, and love sketching or painting — but if you ask me what I do to unwind, it’s definitely redecorating. Other people stress-clean; I stress redecorate. I've done it so many times that I’ve probably traumatized my poor kids because they come home from school and walk into a living room that looks completely different!

Living in a beautiful space is something I love. I have a gallery wall that’s always changing, and I’m always pouring over interior design magazines, which is why I love working with interior designers on their websites.

I’m also an introvert, which means I thrive in noticing details others might miss, and I love working behind the scenes, crafting thoughtful designs that put your work in the spotlight. To me, the digital world is your stage, and my job is helping you shine on it.

While Singapore is home, I work with creative entrepreneurs worldwide. Even across time zones, my clients tell me they love how collaborative our process feels. Every project is a true partnership – I’ve designed my entire approach around making you feel like we’re working side by side!

Over the years, I’ve had the joy of helping hundreds of entrepreneurs showcase their extraordinary work to the world. I’d love to do the same for you.

IN CASE YOU'RE CURIOUS

THE FANCY GIRL AESTHETIC

My personal design style is elegant, refined, and timeless. Beautiful typography, luxurious finishes, and stunning details are the Fancy Girl Foundations! I believe that design should enhance and support the content, not distract from it.

For clients, though, I love exploring the intersection between new design trends and timeless brand standards. I believe that with the right strategy and skills, any design can become timeless and classic - like a strand of pearls, or a pair of diamond stud earrings.

PRETTY SMART DESIGN

Those who know me well will tell you that I am both a nerd and a geek. I love to study and explore all the time, and I relish learning as much as I can about whatever interests me - design, branding, ancient history, psychology, web development, callligraphy, watercolor painting, art history, interior design, among others.

Remember Hermione's motto? "When in doubt, go to the library."

That is so me! :)

MY ANALYTICAL SIDE

Design is my passion, but problem-solving is my superpower. Nothing makes me happier than finding the perfect creative solution for a client, whether it's custom code or a unique illustration.

My background in Psychology (fun fact: I was a Fulbright Scholar and taught Psychology for seven years!) helps me understand what makes your ideal clients tick. While my design process feels intuitive, it's backed by research, strategy, and years of experience.

For fellow personality enthusiasts: I'm an Enneagram 4 with strong 3 and 5 wings – creative, driven, and analytical all rolled into one!

PRETTY GEEKY

I'm a total fantasy/sci-fi geek and love Terry Pratchett's Discworld, Lord of the Rings, Wheel of Time, Star Trek, and Star Wars in equal measure. Most weekends, you will find me reading, or in a bookstore shopping for more books.

Yes, I have an addiction! And the bookshelves to show for it.

Apart from reading, I also love watching movies, Disney+, and Netflix marathons.

EVERYDAY FANCIES

I believe pink is a neutral color, and love everything fancy! Afternoon teas, pink peonies, magnolias, pretty coffee table books, Apple products, lipsticks, luxury scents, pearls, designer hand bags, and ballerina flats (with bows!) are my weaknesses.

Favourite cocktails: Mimosa and Aperol Spritz

Favourite bubbly: Ruinart Rosé

THE STUDIO

Fancy Girl Design Studio used to be a one-woman show. But now, I collaborate with a network of business specialists from 3 continents — all now friends. Among them, business coaches, technical teams and copywriters. All passionate professionals, we exchange our expertise as a digitally connected community, all with the goal of bringing world-class service to our clients. We hope our clients feel all the love the dedication that go into all our projects.

FUN FACTS

1. I CANNOT SING TO SAVE MY LIFE

Not that it ever stops me from belting out my favourite tunes though. :) Life's too short!!!

2. REDECORATING IS MY THERAPY

Every time I get stressed, I redecorate our home, or rearrange the furniture.

3. I HAVE A VERY LOUD, UNLADYLIKE LAUGH

10 years of private school had no effect, unfortunately!

4. I'M ADDICTED TO THE EXCLAMATION POINT

Yes!!! You'll see three or even 5 exclamation marks in my IG captions and blog posts!

FANCY GIRL AT HOME

I live in sunny Singapore, in a loving home filled with books and art, where I fulfil my decorator dreams and flexibility of a home office, filled with playtime and joy thanks to my supportive husband and two boys. I am happy I can work from home and be there for my two wonderful, affectionate sons, and watch them grow into budding artists and engaging storytellers.

Everyone asks me how I'm able to maintain a stylish home with 2 boys around. The answer is, I've raised them to appreciate having nice surroundings! Plus, my husband and I are both neat freaks. ;)

AT A GLANCE

LIVES IN

Singapore

SECRET TALENT

Remembering Numbers

PET PEEVES

Being Late!

GUILTY PLEASURE

Luxury Hotels

TAKE MY MONEY

Cartier, Boden, COS

ON MY PLAYLIST

Taylor Swift, Vivaldi, Tears for Fears

FAVORITE PLACE

Home

FAVORITE COCKTAIL

Aperol Spritz

WEEKEND ACTIVITY

Eating Out

"As someone who feels strongly about her own process, I appreciated working with someone who's also process-driven.

I absolutely loved working with you. I loved that every element of your process is well thought out.

I'm in complete awe of what you helped me achieve. The result has surpassed any expectations. I knew you were good because as a website copywriter I have worked with you on so many client projects, but I just didn't realized how amazing everything would turn out for my own business. The first draft of the homepage was the moment when I realized I made the right decision to hire you. You just got me! And isn't that what we all want--for someone to just get you, hear you and understand you. You knew exactly what I wanted and needed, even if I didn't have an exact vision myself. You took ideas and inspirations that I shared and turned it into something that intimately reflects my brand.

I love love love my new website!

Masha Koyen, Content Vertical

THE FANCY GIRL APPROACH

Uncovering what's already there

Every project begins with discovery — understanding your values, your point of view, and the clients you're meant to attract, so the resulting brand feels less invented than revealed.

A partnership, not a hand-off

You're present throughout the process, not waiting on the other side of it. We make the work together, decision by decision.

Designed for connection

Beautiful design is the beginning, not the end. With a background in psychology, I design experiences that move a visitor from admiration to inquiry — brands that don't just look the part, but convert.

I'm here to help you showcase your brand in the best light,
to help you get noticed by your ideal clients,
and allow you to raise your prices confidently.

Imagine a brand and a visual experience that is…

Beautiful. Emotionally Resonant. Effective.

Let me and my team find beautiful solutions for all your design dilemmas. I invite you to view my portfolio, see our long list of happy clients and check out my blog.

I can't wait to hear from you!

I LOVE COLLABORATING WITH

INTERIOR DESIGNERS, Wedding Planners, LIFESTYLE BRANDS, Photographers, FLORAL DESIGNERS, Copywriters, STYLISTS, Artists

KIND WORDS

"I unequivocally, emphatically, whole-heartedly recommend Fancy Girl Design Studio to anyone looking for branding and design help, especially if you want to attract high-end clients!"

We chose Fancy Girl Design Studio because Pat immediately understood our big ideas and vision - and was actually excited about making it happen! Her bubbly, positive personality made working together so fun and easy. It was also immediately clear that Pat understands luxury marketing and branding, as well as the wedding industry, and has a vast amount of experience with both.

As a wedding floral designer in a big city, our appearance online is a matter of (business) life or death - so it was crucial to work with a designer who understands luxury branding. Pat is THE person for that, and she blew me away with her work.

As a wedding florist, I know what it means to go the extra mile to create incredible work for clients. I found a kindred spirit in Pat, who definitely went above and beyond for us, many times over.

Our new website, print assets, digital templates, and overall look are absolutely stunning. Everything now is so cohesive, artful, and aligned with our new brand. And the number of compliments I have gotten (along with new inquiries) truly speaks for itself - we relaunched a month ago, and I am still getting emails telling me how much people love the new look and feel of our brand!