Turning your vision into a captivating brand using psychology and strategy as the foundation of every design
Fancy Girl Design Studio offers effective Brand Identity and Website Designs to female creative entrepreneurs looking to elevate their brand and website with stunning, smart, and emotionally resonant results.
With over 20 years of design experience and a background in Psychology, I have a unique ability to understand the nuances of your brand strategy and translate it visually.
My team is small, and we only work with people and projects that we like - which ultimately leads to better results and an enjoyable process for everyone.
DESIGNER & CREATIVE DIRECTOR:
I have been passionate about all things beautiful for as long as I can remember. Something simple as a delicate flower or even a melody I hear starts the creative process in my head that I simply can’t ignore. The ideas start flowing and I often pick up a brush to paint something, or sketch ideas on my iPad. I am passionate about what I do and I live and breathe design.
Being a strong introvert, I love to observe, learn and develop. I love to explore things from a distance and, in my case, behind the screen. My mind dances when I try new methods or design ideas. I am a passionate creator who sees the digital world as a stage. You’re in for a creative treat where you will be the star of the show.
I have worked with hundreds of entrepreneurs globally, and believe that every detail of your brand’s visual story matters. From the colours we choose to the visual expressions we share, your brand is how you connect with clients. I don’t take that responsibility lightly — and I love what I do.
it's all in the DETAILS
THE FANCY GIRL AESTHETIC
My personal design style is elegant, refined, and timeless. Beautiful typography, luxurious finishes, and stunning details are the Fancy Girl Foundations! I believe that design should enhance and support the content, not distract from it.
For clients, though, I love exploring the intersection between new design trends and timeless brand standards. I believe that with the right strategy and skills, any design can become timeless and classic - like a strand of pearls, or a pair of diamond stud earrings.
PRETTY SMART DESIGN
Those who know me well will tell you that I am both a nerd and a geek. I love to study and explore all the time, and I relish learning as much as I can about whatever interests me - design, branding, ancient history, psychology, web development, callligraphy, watercolor painting, art history, interior design, among others.
Remember Hermione's motto? "When in doubt, go to the library."
That is so me! 🙂
ANALYSIS & STRATEGY
I'm also very analytical and I love to solve problems. It gives me such immense joy when I am able to help a client with a unique solution, like solving a problem with a new bit of code or by creating a one-of-a-kind illustration.
I use my background in Psychology (I was a Fulbright Scholar and taught Psychology for 7 years) to get to know my clients and their style, and to translate it into a design that not just captures their personality, but also appeals to their target market. While my design process feels intuitive, it is backed by careful, logical thinking, thorough research, and years of experience.
And in case you're wondering, I'm a 4 on the Enneagram, but with overdeveloped 3 and 5 wings. Creative, but also driven and analytical.
I'm a total fantasy/sci-fi geek and love Terry Pratchett's Discworld, Harry Potter, Lord of the Rings, Star Trek, and Star Wars in equal measures. Most weekends, you will find me reading, or in a bookstore shopping for more books.
Yes, I have a book addiction!
But I also love watching movies, Disney +, and Netflix marathons.
I believe pink is a neutral color, and love everything fancy! Afternoon teas, pink peonies, magnolias, pretty coffee table books, Apple products, lipsticks, luxury scents, pearls, designer hand bags, and ballerina flats (with bows!) are my weaknesses.
Favourite cocktails: Mimosa and Aperol Spritz
Favourite bubbly: Ruinart Rosé
Fancy Girl Design Studio used to be a one-woman show. But now, I collaborate with a network of business specialists from 3 continents — all now friends. Among them, business coaches, technical teams and copywriters. All passionate professionals, we exchange our expertise as a digitally connected community, all with the goal of bringing world-class service to our clients. We hope our clients feel all the love the dedication that go into all our projects.
1. I CANNOT SING TO SAVE MY LIFE
Not that it ever stops me from belting out my favourite tunes though. 🙂 Life's too short!!!
2. REDECORATING IS MY THERAPY
Every time I get stressed, I redecorate our home, or rearrange the furniture.
3. I HAVE A VERY LOUD, UNLADYLIKE LAUGH
10 years of private school never had any effect. It's like my hair.
4. I'M ADDICTED TO THE EXCLAMATION POINT
Yes!!! You'll see three or even 5 exclamation marks in my IG captions and blog posts!
FANCY GIRL AT HOME
I live in sunny Singapore, in a loving home filled with books and art, where I fulfil my decorator dreams and flexibility of a home office, filled with playtime and joy thanks to my supportive husband and two boys. I am happy I can work from home and be there for my two wonderful, affectionate sons, and watch them grow into budding artists and engaging storytellers.
Everyone asks me how I'm able to maintain a stylish home with 2 boys around. The answer is, I've raised them to appreciate having nice surroundings! Plus, my husband and I are both neat freaks. 😉
AT A GLANCE
Cartier, Boden, COS
Taylor Swift, Vivaldi, Tears for Fears
"Pat is the Queen of stylish website design and functionality.
She crafted a captivating, professional website that represents my unique personality and business style to the last detail. My website is literally my business dreams turned reality on screen, and the results of her hard work are already paying off. The conversion rate is 150% more than my old cobbled together site.
Pat is highly professional and innovative. She makes the whole nerve-wracking experience of creating a new website structured, simple and delightful. Her questionnaire was comprehensive and she knew precisely what the purpose of my website needed to be. She answered all my questions with patience, guided me with advice when I was stuck and delivered the website of my dreams."
I'm here to help you showcase your brand in the best light, to help you get noticed by your ideal clients, and allow you to raise your prices confidently.
Imagine a brand and a visual experience that is…
Beautiful. Emotionally Resonant. Effective.
"I unequivocally, emphatically, whole-heartedly recommend Fancy Girl Design Studio to anyone looking for branding and design help, especially if you want to attract high-end clients!"
We chose Fancy Girl Design Studio because Pat immediately understood our big ideas and vision - and was actually excited about making it happen! Her bubbly, positive personality made working together so fun and easy. It was also immediately clear that Pat understands luxury marketing and branding, as well as the wedding industry, and has a vast amount of experience with both.
As a wedding floral designer in a big city, our appearance online is a matter of (business) life or death - so it was crucial to work with a designer who understands luxury branding. Pat is THE person for that, and she blew me away with her work.
As a wedding florist, I know what it means to go the extra mile to create incredible work for clients. I found a kindred spirit in Pat, who definitely went above and beyond for us, many times over.
Our new website, print assets, digital templates, and overall look are absolutely stunning. Everything now is so cohesive, artful, and aligned with our new brand. And the number of compliments I have gotten (along with new inquiries) truly speaks for itself - we relaunched a month ago, and I am still getting emails telling me how much people love the new look and feel of our brand!