Sans-serif fonts were deemed to be quite controversial when they were first introduced. In fact, that’s why some of them are called ‘grotesque’, because people thought they were ugly compared to traditional serifs and roman types. It wasn’t until the Bauhaus movement embraced them that sans-serifs became the top choice for a modern, clean, cutting edge look.
Sans-serifs can be luxurious or minimalist, practical or cutting edge, depending on the typeface, and also how you use them. They are a great choice for body text, as they are widely judged to be easiest to read on screens. (Although retina displays have rendered that assertion moot).
Here are a few great examples of luxury brands with sans-serif typefaces:
Here are my top five favourite sans-serif fonts:
Notice that most of them have really clean lines, and interesting details. Coco Gothic has an almost geometric quality to it. Raleway has a gorgeous letter W. Helvetica Neue is just perfect for when you can’t think of anything to use. haha! Designer bias right there, and there’s a reason why a lot of established brands use Helvetica. It’s just all around stylish and makes a strong impact. But my own personal favourite is Sweet Sans, which I use on my own brand.
And here’s my top 10:
Which ones are your favourites?