Ashley Cox Leadership Mentor
PROJECT TYPE:
- BRAND IDENTITY DEVELOPMENT
INDUSTRY: COACHING & CONSULTANCY
LOCATION: TENNESSEE, USA
Ashley Cox was going through a major revamp of her business model and needed a completely new brand (and brand name) to capture the core of her vision and purpose for the new business. Previously SproutHR, Ashley was niching down her services to focus solely on Leadership Development and Consulting, which means eliminating all services relating to HR.
We worked together closely to develop her brand strategy, SWOT analysis, and UVP in order to guide how to communicate her brand to her target audience. Ashley wanted a brand that represents this growth and evolution. Something more elegant, higher end, and sophisticated. I designed very organic, leaf-inspired letterforms and a color palette in autumn hues to convey warmth, passion, and wisdom.
MOODBOARD & COLOUR PALETTE
LOGO DESIGN
Here's what Ashley had to say:
"Having worked with Fancy Girl Designs before, I knew they had the expertise and skill needed for the rebrand my business wanted and needed. When I think of luxury branding, they're always the first to come to mind! The experience working together continues to elevate with each project - I loved the in-depth questionnaires, which helped me ground into the direction I wanted to take my new brand. The follow-up calls to walk through the questionnaire and extract even more nuance were especially appreciated.
I'm OVER THE MOON with what we achieved together! They brought my new brand to life better than I could have imagined. It feels aligned, sophisticated, and warm. It feels unique. It feels luxurious. And, best of all, it's given me a boost of confidence I didn't expect! I'm beyond proud of this beautiful new brand and how it helps me show up in the world more boldly."
