Avila Dawn Events is a wedding planning and design boutique based in South Carolina. They wanted to rebrand into a sweet, southern brand. One that feels inclusive to her clients and exudes authenticity when it comes to the love her couples share as well as the events she produces. This was a major makeover, and I am so happy with the outcome!
Here are the two options I presented:
Here is the complete brand guide and the full logo set:
I also designed custom patterns based on the filligree ornament of the logo, and added a satiny gold to the submark, as the client requested.
The soft, pastel hues looked really pretty on the stationery suite! I love how versatile the custom ornament is – I used it as a border as well as a pattern on various elements of the stationery suite.
We achieved the most dramatic transformation on her website design. Just take a look at her old website, prior to working with us:
The flow of the homepage is designed so that people will be invited to continue scrolling, and yet also be able to navigate the website easily without having to think. The colors & fonts are all consistent with the brand, and I specifically chose the images that would work best with the color palette and overall look.