CLIENT: BASIC BASH EVENTS
PROJECT: LOGO & BRAND IDENTITY DESIGN, WEBSITE DESIGN
Basic Bash Events is a wedding planning and floral design boutique in Omaha, NE. They wanted a logo that was modern, feminine, bright, personal, and happy; in order to appeal to their target market. Since their ideal client is young (20’s to 30’s), they wanted to make sure that their brand conveyed a very youthful, playful vibe. I worked with them over the course of a few months to come up with a brand identity design and website that reflected their vision.
Here is the moodboard and color palette:
They were inspired by the top left image, with the hombre curtain and gold shelves. (Truth be told, it made me want to redecorate my living room too!)
For their logo, I designed a hand-written typography paired with a classic font. Because the company also offers floral design, we had to add some flowers on it, and they picked hand-drawn vector roses.
Here is the brand board with the complete logo set:
Here is the stationery suite design, showing how the patterns are used.
They wanted the website to feel personal and professional, and also mobile responsive. We used the brand elements all throughout, and made sure that the overall look was consistent.