CLIENT: Bella Luve Events by Design
PROJECT: BRANDING AND PORTFOLIO WEBSITE DESIGN
Rhonda is an events planner (in Georgia) for busy professionals who want a well-executed and beautifully designed event, but don’t have the time, expertise, or desire to make it happen on their own. She is passionate about creating and planning events that empower, uplift, and celebrate women.
Rhonda’s goals for the rebrand were twofold: 1) she wanted to be more confident about bringing her business to a more upscale clientele; 2) she also wanted to offer wedding planning services in addition to corporate events & women’s retreats. She therefore needed a brand and website design that would appeal to a more affluent market, and also reach out to brides specifically.
The initial moodboard was an extension of her old brand – full of jewel tones like purple, magenta, and teal. While discussing the design direction, and after getting to know her goals better, I suggested removing the purple and teal from the color palette, and use deep raspberry color with gold and black. I was so glad she agreed!
Rhonda and I agreed that a custom ornate emblem paired with luxurious typography was the way to go. (The Academy Awards had just aired, and it was very obvious at that point that baroque is back in a big way. )
(I added this as a submark for the website header, but ended up loving it more than the primary logo)
The main challenge we had for the website was that Rhonda didn’t have any wedding photos yet, as it was a very new service that she was offering. And she didn’t have the budget for a styled shoot either. (Which is what I urged her to do if she wanted a professional, high-end look.). The compromise was to search for stock images that conveyed the kind of events she wanted to be known for.
This was her website’s homepage before:
This is what it looks like now:
Both her events planning and women’s retreats are given prominence, and the images reflect her creativity and personality.