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Fancy Girl Design Studio

Brand & Web Design for Creative Female Founders

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CAITLYN CONNELL WEDDINGS

PROJECT TYPE:
  • BASIC LOGO DESIGN

This bespoke brand identity design for Caitlyn Connell Weddings reflects her brand personality and her artistry, as well as honors her grandmother's memory. (The little bee is significant to her!)

The custom romantic crest is hand-drawn (first in pencil on paper, and then on Procreate). A custom hand-drawn element elevates the brand with a fully bespoke design, and communicates the romance and grace that she wants her brand to convey.

MOODBOARD & COLOUR PALETTE

moodboard and color palette for Caitlyn Connell Weddings

The brand keywords are timeless, graceful, and romantic --- and they couldn't be more perfect for her!

LOGO DESIGN

ccw-logodesign-by-fgd
ccw-branding-mockup-byfgd-2
ccw-branding-mockup-by-fgd-2
ccw-bee-mockup
ccw-logo-mockup-5
ccw-logo-mockup-by-fgd-1
ccw-logo-mockup-4
CCW branding mockup by FGD
Design to Elevate→
No Beige Days Interiors←

About

Fancy Girl Design Studio creates bespoke brands and websites for interior designers and creative women entrepreneurs. We craft polished, personality-packed brand and web designs that elevate creative businesses with elegance and intention. Based in Singapore, serving clients worldwide since 2011.

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THE EXPERIENCE CONTINUES ON INSTAGRAM @FANCYGIRLDESIGNS

Modern, warm, upscale, and equestrian-inspired. Th Modern, warm, upscale, and equestrian-inspired. The new website for Arizona luxury interior designer Marianna Bernardi is now live.
Hard truths by creative business strategist @melis Hard truths by creative business strategist @melissagalt 
Positioning is a decision.
You don’t wait to be selected by whoever inquires. You choose.
Choose who you want to work with, what you want to be known for, and how you want your business to be perceived.
That’s positioning.
A bold, dramatic, editorial-inspired brand identit A bold, dramatic, editorial-inspired brand identity for a psychology-informed company that is centered on people. 
The custom monogram forms the letters H and A, but if you look at it long enough, you'll notice the curves of the letter A forms a letter L - which stands for Lisa, the founder's name. 
We wanted the brand to look and feel premium but welcoming, as befits her years of experience and level of expertise.
The typefaces surfacing this week share a theme: n The typefaces surfacing this week share a theme: not serifs broadly, but a specific vintage register, letterforms with visible weight variation, a slightly worn edge, the sense that someone drew them by hand. 
The Ashcombe Hall has the gravity of a country house library, the kind of face you'd expect stamped in gold on a leather spine. Vintage Serenade moves looser, more lyrical, closer to something a calligrapher would have signed.
Design has swung this way before. When the Industrial Revolution made everything fast and identical, William Morris and the Arts and Crafts movement answered with ornament, with craft, with the visible mark of the maker. The clean grid had its long turn at the wheel. This particular kind of type, textured, hand-cut, carrying a sense of history in the strokes, is having its own.
The antiques returning to people's living rooms and this type returning to branding are doing the same work. Both are reminding us a skilled hand was involved.
The Victorians read morning glory as fleeting love The Victorians read morning glory as fleeting love. I read it as a flower that simply knows when to leave the party.
#vintagetypeart #botanicaldesign #floraldesign
She used to sit across from people while they figu She used to sit across from people while they figured it out.
Now she's the one they came to hear.
That's what this moodboard is all about.
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