COCO TO THE TRADE
PROJECT TYPE:
- LOGO REFINEMENT
- COLOR PALETTE & TYPOGRAPHY SYSTEM
- BESPOKE WEBSITE DESIGN
INDUSTRY: FURNITURE & FURNISHINGS PROCUREMENT AGENTS
LOCATION: USA
COCO to the Trade is an expert team of interior design purchasing agents. Led by Mary Gorman, who has 16 years of Wall Street experience and a few more running her own interiors showroom, this dynamic team has experienced stellar growth and needed a website that not just matched it, but also made it easier for them to automate their onboarding process.
We worked closely together to refine their old logo, color palette, and typography before getting started on the website. With over 200 trade-only vendors in their list, the service they provide is invaluable to interior designers. It was such a joy making the website look and feel beautiful, polished, and streamlined. The color palette and typography system, not to mention the clean layout, and on-brand headshots (with creative direction from across continents!) all serve to reinforce their message.
MOODBOARD & COLOUR PALETTE
WEBSITE DESIGN
Worth noting is the vendor page, with a custom banner of images, and an editable list of over 200 furniture, lighting, and furnishing vendors that are available to their members.
Here's what the team had to say:
"Thank you for all of your help, Patricia! We are in love with the new website!!"
Mary Gorman, COCO to the trade
