DEBRA WINSTON DESIGN
PROJECT TYPE:
- BASIC LOGO DESIGN
- CUSTOM WEBSITE DESIGN
INDUSTRY: INTERIOR DESIGN
LOCATION: SAN FRANCISCO BAY, CALIFORNIA
Debra Winston Design specializes in thoughtful interior design for San Francisco South Bay and Peninsula homes. As a former textile designer for Ralph Lauren, Debra Winston brings a unique approach to her projects, and is known for her wonderful eye for color, as well as for a very relaxed California sensibility. She works with clients who are entering a new chapter - empty nesters, or busy professionals with growing kids.
She initially approached me to redesign her old DIY website but gradually realized that she needed a new brand identity as well. We redesigned her logo to reflect her status as an award-winning designer while keeping it relaxed, approachable, and personal. Having developed a color palette and typography system, we then curated her numerous projects and hand picked those that show off her amazing skills and approach.
MOODBOARD & COLOUR PALETTE
LOGO DESIGN
Her logo features a custom monogram that is designed from her own signature. The two dots on either side of the W are actually letter Ds. The colors and the typography system are all chosen with intention, to reflect the relaxed, but elevated style that Debra needed.
I made sure Debra had a proper system for creating marketing materials and client guides using her new brand.
WEBSITE DESIGN
Working closely together, Debra and I made sure her website had the same feel as her brand overall - relaxed, full of color, warmth, and a lived-in luxury. We showcased her use of premium materials in her work, how she designed based on her clients's lifestyles and tastes, and the sunny, California aesthetic that you see in everything she touches. The transformation is dramatic.
This was her website before:
This is her website now: polished, welcoming, easy to navigate, showcasing her work properly.
Here's what Debra had to say:
"Patricia came highly recommended, and she did not disappoint! She was incredibly helpful in guiding me through the process with clarity and kindness, helping me discover and define my brand voice through her thoughtful guides. This led to developing the perfect logo, and helped me narrow down to only the best projects to feature.
The process of working with Patricia was genuinely fun during our Zoom meetings to strategize and clarify—she really brings a lovely energy to her work. Patricia is not only talented but also incredibly supportive throughout the entire process. When I saw everything come together in the first wireframe version, my eyes teared up with emotion. She presented me and my work better than I could have imagined! I am beyond thrilled!!!"
-Debra Winston, Debra Winston Design
