DESIGN TO ELEVATE
PROJECT TYPE:
- BASIC LOGO DESIGN
- CUSTOM WEBSITE DESIGN
INDUSTRY: INTERIOR DESIGN
Reanna Channer of Design to Elevate needed a sophisticated brand identity and website to attract affluent Pacific Northwest clients seeking timeless, luxury interiors for their forever homes. Her boutique studio specializes in full home renovations with a focus on liveable luxury and exceptional client service.
MOODBOARD & COLOUR PALETTE
LOGO DESIGN
Goal: Position Design to Elevate as high-end, modern, and timeless while remaining approachable—avoiding amateur or generic associations.
Solution: We created a sophisticated visual identity that reflects Reanna's unique approach as a problem-solver who makes clients feel heard and understood, leveraging her commercial design background.
Result: A distinctive mark that elevates the brand while maintaining the laidback luxury aesthetic that resonates with her clientele.
WEBSITE DESIGN
Goal: Attract higher-end clients while projecting "laidback luxury in the Pacific NorthWest" and serving as an engaging resource.
Solution: We designed a clean, modern website embodying the tagline "Laidback interiors rooted in comfort, meaning, and intention" with intuitive navigation and compelling content.
Result: A website that successfully engages affluent couples ready for sophisticated, retreat-like interiors.
Here's what Reanna had to say:
"I thoroughly enjoyed working with you, Patricia! I was immediately taken by your thoughtful approach and insightful point of view. You have the incredible talent for capturing a brand and elevating it with such sophistication.
As someone who is a bit of a perfectionist (and overthinker!), I especially valued your patience and expertise throughout the entire process. Seeing my brand and website come together so beautifully truly brought me to tears. I will wholeheartedly and without reservation recommend you to others!"
- Reanna Channer, Design to Elevate
