PROJECT SCOPE: BASIC LOGO DESIGN
Flora-Ly Studios is a one-woman studio specializing in artisan flower preservation and creating custom, one-of-a-kind botanical collages with treasured flowers. Her target market is, above all things, sentimental. They value having a meaningful piece of art.
The brand message we are aiming for is one of tradition, creativity, timelessness, and attention to detail. Linda, the talented owner who learned her techniques from her mother, favors a traditional, no-nonsense look, but is also drawn towards fine details and delicate textures. The challenge was to incorporate elements of both sides in the brand identity.
THE MOODBOARD
LOGO DESIGN
Hand-drawn floral elements inspired by one of her floral pieces, paired with traditional typography with refined lines, blend both Linda’s personality as well as her ideal client’s values.
BRAND GUIDE
