PROJECT: BASIC LOGO DESIGN + STARTER WEBSITE DESIGN
I’ve known and worked with Ginny for over 5 years now, and when she told me that she was transitioning her business towards coaching on top of brand strategy, we knew it was time for a rebrand. The whole design process was really easy and fast because we know each other quite well. It’s had to do brand strategy for oneself, but if you have a friend who knows and understands you, (and also knows about branding!), the process is really pain-free. Plus, she really trusted my creative direction!
From the outset we knew that she needed a strong, sophisticated look that fit her more powerful message. It may have taken us a whole afternoon of brainstorming to get her color palette perfected, but it was so worth it.
MOODBOARD
I’ve never been this envious of a client’s moodboard before! We chose shades of dusty rose paired with a soft gray, and black as an anchor. Once we had this perfected, everything else was easy.
LOGO DESIGN
THE BRAND GUIDE
WEBSITE DESIGN
The whole aesthetic was carried over to her website, which I completely overhauled from top to bottom with a much more sophisticated and sleek look. Ginny also launched her podcast, and we wanted to highlight that on the website. It’s full of so many little design elements that I really love. You should go check it out!
Here’s what Ginny had to say:
Thank you for everything! Truly, I can’t imagine anyone else bringing my brands to life. You know my heart & taste oh so well. 💕
