PROJECT: BASIC LOGO DESIGN + STARTER WEBSITE DESIGN
I’ve known and worked with Ginny for over 5 years now, and when she told me that she was transitioning her business towards coaching on top of brand strategy, we knew it was time for a rebrand. The whole design process was really easy and fast because we know each other quite well. It’s had to do brand strategy for oneself, but if you have a friend who knows and understands you, (and also knows about branding!), the process is really pain-free. Plus, she really trusted my creative direction!
From the outset we knew that she needed a strong, sophisticated look that fit her more powerful message. It may have taken us a whole afternoon of brainstorming to get her color palette perfected, but it was so worth it.
I’ve never been this envious of a client’s moodboard before! We chose shades of dusty rose paired with a soft gray, and black as an anchor. Once we had this perfected, everything else was easy.
THE BRAND GUIDE
The whole aesthetic was carried over to her website, which I completely overhauled from top to bottom with a much more sophisticated and sleek look. Ginny also launched her podcast, and we wanted to highlight that on the website. It’s full of so many little design elements that I really love. You should go check it out!
Here’s what Ginny had to say:
Thank you for everything! Truly, I can’t imagine anyone else bringing my brands to life. You know my heart & taste oh so well. 💕