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Fancy Girl Design Studio

Brand & Web Design for Creative Female Founders

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GOOD VIBES INTERIOR DESIGN

PROJECT TYPE:
  • BASIC LOGO DESIGN
  • SEMI-CUSTOM WEBSITE DESIGN
INDUSTRY: INTERIOR DESIGN
LOCATION: DALLAS, TEXAS

Hannah of Good Vibes Interior Design came to me looking to elevate her brand and website to better reflect the thoughtful, biophilic spaces she’s known for. Together, we uncovered the heart of her business: creating relaxed-yet-refined homes that inspire connection. Through a collaborative, story-first process, we refined her brand voice, clarified her goals, and shaped a visual identity that felt aligned with the next chapter of her business.

The logo design drew from nature—interlocking shapes that hint at leaves, layered perspectives, and off-the-beaten-path creativity. We kept the aesthetic elegant and organic, just like her interiors. The custom website brought it all together: clean, editorial, and inviting, with messaging that speaks like a trusted friend and encourages dream clients to take that first step.

MOODBOARD & COLOUR PALETTE

Moodboard and Color palette for Good Vibes Interior Design
color palette for Good Vibes Interior Design

LOGO DESIGN

GoodVibes Full Set Mockup
GoodVibes-logomockup-IG
GoodVibes-Primary-Logo-Overlay
GoodVibes-Emblem-mockup
goodvibes-stationery
GV-monogram-mockup
GoodVibes-logomockup-IG-3
Brand Guide for GoodVibes Interior Design by FGD
goodvibes-sticker (opens in new tab)

WEBSITE DESIGN

GV-Launch-1
before
after

Here's What Hannah has to say:

“Working with Patricia was such a fun and rewarding experience. She helped me find and refine my brand voice, offered expert advice, and gently kept me on track anytime I veered off course. I felt truly supported throughout the process—even when I got overwhelmed by all the moving parts, she was always patient and responsive, never making me feel like my questions were too much.”

“What we created together feels so personal and so right. The first time I used my new logo, I was giddy—it felt like such a clear, exciting expression of my brand. The design reflects everything I care about: biophilic elements, connection, creativity, and a willingness to do things differently. It’s not just a logo—it tells a story.”

“I finally feel confident sharing my brand and website, knowing they represent the kind of thoughtful, high-end work I actually do. I’m proud of what we built together.”

Hannah Piles, Good Vibes Interior Design

IMG_7490
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About

Fancy Girl Design Studio creates bespoke brands and websites for interior designers and creative women entrepreneurs. We craft polished, personality-packed brand and web designs that elevate creative businesses with elegance and intention. Based in Singapore, serving clients worldwide since 2011.

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THE EXPERIENCE CONTINUES ON INSTAGRAM @FANCYGIRLDESIGNS

Modern, warm, upscale, and equestrian-inspired. Th Modern, warm, upscale, and equestrian-inspired. The new website for Arizona luxury interior designer Marianna Bernardi is now live.
Hard truths by creative business strategist @melis Hard truths by creative business strategist @melissagalt 
Positioning is a decision.
You don’t wait to be selected by whoever inquires. You choose.
Choose who you want to work with, what you want to be known for, and how you want your business to be perceived.
That’s positioning.
A bold, dramatic, editorial-inspired brand identit A bold, dramatic, editorial-inspired brand identity for a psychology-informed company that is centered on people. 
The custom monogram forms the letters H and A, but if you look at it long enough, you'll notice the curves of the letter A forms a letter L - which stands for Lisa, the founder's name. 
We wanted the brand to look and feel premium but welcoming, as befits her years of experience and level of expertise.
The typefaces surfacing this week share a theme: n The typefaces surfacing this week share a theme: not serifs broadly, but a specific vintage register, letterforms with visible weight variation, a slightly worn edge, the sense that someone drew them by hand. 
The Ashcombe Hall has the gravity of a country house library, the kind of face you'd expect stamped in gold on a leather spine. Vintage Serenade moves looser, more lyrical, closer to something a calligrapher would have signed.
Design has swung this way before. When the Industrial Revolution made everything fast and identical, William Morris and the Arts and Crafts movement answered with ornament, with craft, with the visible mark of the maker. The clean grid had its long turn at the wheel. This particular kind of type, textured, hand-cut, carrying a sense of history in the strokes, is having its own.
The antiques returning to people's living rooms and this type returning to branding are doing the same work. Both are reminding us a skilled hand was involved.
The Victorians read morning glory as fleeting love The Victorians read morning glory as fleeting love. I read it as a flower that simply knows when to leave the party.
#vintagetypeart #botanicaldesign #floraldesign
She used to sit across from people while they figu She used to sit across from people while they figured it out.
Now she's the one they came to hear.
That's what this moodboard is all about.
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