PROJECT: PROFESSIONAL WEBSITE DESIGN WITH ADD-ONS
Healing Insight is a natural medicine clinic in St. Paul, Minnesota founded in 2008 by Senia Mae Tuominen, a licensed acupuncturist and Traditional Chinese Medicine practitioner. Senia Mae wanted a website that reflected her clinic’s aesthetic as well as her own personal style. We wanted to capture just how it feels when a patient comes into her clinic. Thankfully, Senia invested in fantastic professional photos that really matched her brand!
When we launched her site, Senia told me:
I’ve been showing everyone my site and my best friend said, “This is So You! This is exactly what it feels like to come to your clinic!!!” That’s exactly what I was going for!! Everyone’s in agreement that you nailed it!!!
It was crucial that the website be fully optimized for mobile viewing, and not just responsive. Certain elements in each of the pages are designed differently for better readability.
They wanted to incorporate a lot of information on all of the pages, so a strategic layout was important. To make user experience pleasant, I simplified the flow, and made sure each section was easy to read & easy to navigate. A busy webpage needs lots of white space to allow the eye to rest, and a clear & consistent layout makes it easy to figure things out. Wherever it was possible to condense the copy, we worked with her copywriter to make sure everything was concise, clear, and effective.
Every element on the website was carefully and intentionally planned and designed. Do check it out!