PROJECT: BASIC LOGO DESIGN
Hella Design Studio is a full service, boutique interior design firm specializing in residential and commercial interior design based in Canada. They want to be known as the authority on approachable, luxury design because of their audacious pursuit of great design. (Isn’t that awesome? I love clients who have a clear purpose!)
MOODBOARD
I just love the moodboard! They initially wanted only black and white for the logo, but I suggested adding warm neutrals since they use these colours often in their work. The warm neutrals also balance the starkness of black and white.
LOGO DESIGN
These were the initial designs I presented:
This is the final design they chose, including the variations:
I really loved working on this project! My clients wanted a balance of feminine and masculine energy; a look that was confident, bold and professional. “Big d*ck energy” – their words. haha! It was one of the clearest, most concise descriptions I have ever encountered in a design brief, and truly captured their brand personality. (Can I say dream clients?) It didn’t take us long to finalize the design, and we were all thrilled with the final result!
BRAND GUIDE
Here’s how they reacted:
“Holy moly we are IN LOVE! The logo and monogram are gorgeous!…You did such a good job deciphering our slightly inappropriate wants/needs for our logo refresh!! So happy with the final product, our logo finally feels like US!”
