CLIENT: Jaclyn Michelle Events
PROJECT: LOGO AND WEBSITE DESIGN (Full Branding Suite)
Jaclyn Michelle Events is a full-service wedding planning boutique based in Denver, Colorado. Jaclyn worked with Ginny for her brand strategy, and completely rebranded from the former business name, Beyond the Bouquet. Jaclyn wanted a brand that was elegant, classic, romantic, with a bit of a whimsical touch in the form of a handwritten calligraphic font.
I love the rose tones in her color palette. Green and pink always works together, and these hues are just perfect for each other.
For her logo design, I wanted to inject elements that reflected not just her business, but also where she’s located, so I drew flowers that are commonly associated with Colorado.
This is my final rendering of her logo, putting all the elements together in a classic, elegant design.
Jaclyn really wanted a high-end look to her website. Her aim was to attract brides that are wanting more of a full service & fully involved wedding planner, instead of the DIY type. She wanted a very clean and polished design that draws on the imagery as the highlight of the site, with lots of white space. (I did a couple of Hallelujahs when I read her instructions!)
Thankfully, Jaclyn had tons of amazing images that could speak for her work perfectly! I used the floral motif as accent in all her pages, to keep everything on-brand.
Do check out her website, her galleries are amazing! Ginny did such a fantastic job with her brand strategy, that it was so easy for me to focus on designing a gorgeous visual brand identity for her.