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Jennifer Jane Photography

PROJECT TYPE:
  • BASIC LOGO DESIGN
  • CUSTOM WEBSITE DESIGN
  • BROCHURE DESIGN

Jennifer Jane Photography offers fine art wedding photography in the U.K., and is known for her artful storytelling and elegant style. Located in Devon, but also serving Bath and the Cotswolds, Jennifer has an upscale clientele and wanted a brand and website that would appeal to her ideal clients.

Her style is so soft and romantic, but also very light and airy, with pastel tones and a love of nature that shows in all her photos. Her old website and logo were pretty, but not quite as upscale or elegant as she would like them to be. Our task was to elevate everything to appeal to the luxury market.

MOODBOARD & COLOUR PALETTE

elegant, romantic color palette for Jennifer Jane Photography

LOGO DESIGN

full logo suite for Jennifer Jane Photography, fine art photographer in the UK with custom illustrations, custom typography

The logo design is nspired by vintage French illustrations (she has a French heritage), and paired with editorial style typography to make it more current, but still very classic. We couldn't find the perfect font for this project, so I basically created custom letterforms for her name to get it exactly right.

The custom illustration has all of her favourite flowers - peonies and sweet peas, with some anemones as well. It had to look wild and romantic! I added lots of wildflowers and trailing vines to achieve the effect.

logo design for Jennifer Jane Photography, fine art photographer in the UK, with a timeless, romantic, elegant look
elegant, custom typography for Jennifer Jane Photography
JenniferJane Brand Guide by FGD

WEBSITE DESIGN

We wanted a truly luxurious look and feel for the website, with a timeless colour palette paired with classic typography, all to support and showcase the most romantic and painterly photographs that will have you swooning with delight! ​​​​​​​​The main challenge we had with the website was restructuring it to make it easier to navigate and to improve the user experience overall. Jen wrote the copy herself, and had the gargantuan task of redoing the copy for all of her pages. The great thing is that her images are all jaw dropping-ly gorgeous, so at least we had that covered! The other challenge was to curate her images and show only the work she wants to be known for. This was tough - all her galleries were amazing. I admire her for her willingness to cull dozens of albums just because they didn't align with her new direction anymore. The result is a stunning website and I will be happy to show off for years. I hope she will too.

Go check it out! Click on the image below to visit her site.

jj-sneakpeek

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FOLLOW ME ON INSTAGRAM @FANCYGIRLDESIGNS

Are you swooning yet? 😍 Collaborating with a c Are you swooning yet? 😍

Collaborating with a client who embodies elegance and luxury is such a rare delight! I could almost forego making a moodboard for this project. Almost!

Truth be told, how else would I subtly announce that I'm working a project as enchanting as this? 

#moodboardmonday #moodboard #inspiration #luxurybrands #weddingpro #fancygirldesigns #digitalelegance #elegantbranding #luxuryweddingplanning #quietluxury
There is SO much to be grateful for this year. I a There is SO much to be grateful for this year. I appreciate all of you for the conversations, the inspiration, and most of all for supporting my creative journey. The community of creatives I found here on Instagram is something I treasure and am thankful for each day. 

Happy Thanksgiving to my friends, family, my business besties, and wonderful clients in the U.S. --- please eat an extra slice of pie for me! 

#thanksgiving2023 #thankful #grateful 

photo taken by the incomparable @zebrajojophotography
The transformation of the website for @thelampshad The transformation of the website for @thelampshadehouse is complete! With a fresh new look, a lovely new colour palette and refined typography system, better optimised pages, and more intuitive navigation. 

Swipe to see the before and after transformation! 

#shopifydesigner #webdesign #launchpadgroup #happycreativelife #sgdesigner #lifestylebrands #onlineshoppingsg #uxdesign #fancygirldesigns
You don't have to be restricted to black and white You don't have to be restricted to black and white or beige and neutrals if you want to be seen as a high-end brand. 

Consider your other keywords, and the personality you want to convey. 

Luxury doesn't mean boring. 

#branding #colorpalette #brandstrategy #inspiration #digitalelegance #colorpsychology
This shopify website design gives me fall-vibes be This shopify website design gives me fall-vibes because of the colours, but it's for @nutbite.sg - selling healthy snack options made with real, simple ingredients in a range of flavours. 

Can't wait for it to launch! 

#webdesign #shopifydesigner #launchpadgroup #webdesigner #launchparty #happycreativelife
If there ever was a quote that sums up why you nee If there ever was a quote that sums up why you need to rebrand, it's this. (Also, was it really Leo DiCaprio who said it? But I digress.)

Just like that sharp suit you've been eyeing, your business needs a makeover every time it grows. Don't let your brand get stuck in a rut. Embrace change, shed the old skin, and step into the spotlight as the creative business mogul you were meant to be.

#branding #brandingquotes #typography #luxurybranding #digitalelegance #happycreativelife #inspiration
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