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Jill Marie Boutique

This was a fun project! Jill Marie Boutique is a new brand of children’s clothes for the chic modern mum who wants stylish but affordable outfits for her babies and kids. I worked with Sydni, the founder, to design a visual brand identity for her online boutique that is equal parts happy, classy, and timeless. The look of the brand design for Jill Marie Boutique had to be playful, but not too whimsical that it won’t be taken seriously.

MOODBOARD

playful and stylish moodboard and color palette for Jill Marie Boutique

We spent a lot of time perfecting the colour palette, because colours are an important element in evoking the emotions that Sydni wanted for Jill Marie Boutique. While she wanted timeless neutrals, we also recognized that a more colourful palette will capture the attention of her ideal customers (most of them will be moms in their 30’s and 20’s who are active on Instagram). Once we finalized the colours, I made sure the hues were soft enough to still be elegant, and not look like a toy store gone wild.

LOGO DESIGN

The logo had to be both timeless and playful, elegant and happy. We picked a beautiful high contrast sans-serif that allowed the brand colours to really come through, and paired it with an exuberant handwritten script.

playful and stylish logo design for Jill Marie Boutique by fancy girl design studio

THE BRAND GUIDE

brand guide for Jill Marie Boutique | designed by Fancy Girl Design Studio

STATIONERY DESIGN

playful and stylish stationery suite design for Jill Marie Boutique

A custom striped pattern (and a dotted one that’s not shown here) makes the stationery suite really playful, but still super chic.

You can find Jill Marie Boutique on Instagram at @shopjillmarie, and on their website.

Natalie Calvano Design→
Matthew Studios NY←

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FOLLOW ME ON INSTAGRAM @FANCYGIRLDESIGNS

Are you swooning yet? 😍 Collaborating with a c Are you swooning yet? 😍

Collaborating with a client who embodies elegance and luxury is such a rare delight! I could almost forego making a moodboard for this project. Almost!

Truth be told, how else would I subtly announce that I'm working a project as enchanting as this? 

#moodboardmonday #moodboard #inspiration #luxurybrands #weddingpro #fancygirldesigns #digitalelegance #elegantbranding #luxuryweddingplanning #quietluxury
There is SO much to be grateful for this year. I a There is SO much to be grateful for this year. I appreciate all of you for the conversations, the inspiration, and most of all for supporting my creative journey. The community of creatives I found here on Instagram is something I treasure and am thankful for each day. 

Happy Thanksgiving to my friends, family, my business besties, and wonderful clients in the U.S. --- please eat an extra slice of pie for me! 

#thanksgiving2023 #thankful #grateful 

photo taken by the incomparable @zebrajojophotography
The transformation of the website for @thelampshad The transformation of the website for @thelampshadehouse is complete! With a fresh new look, a lovely new colour palette and refined typography system, better optimised pages, and more intuitive navigation. 

Swipe to see the before and after transformation! 

#shopifydesigner #webdesign #launchpadgroup #happycreativelife #sgdesigner #lifestylebrands #onlineshoppingsg #uxdesign #fancygirldesigns
You don't have to be restricted to black and white You don't have to be restricted to black and white or beige and neutrals if you want to be seen as a high-end brand. 

Consider your other keywords, and the personality you want to convey. 

Luxury doesn't mean boring. 

#branding #colorpalette #brandstrategy #inspiration #digitalelegance #colorpsychology
This shopify website design gives me fall-vibes be This shopify website design gives me fall-vibes because of the colours, but it's for @nutbite.sg - selling healthy snack options made with real, simple ingredients in a range of flavours. 

Can't wait for it to launch! 

#webdesign #shopifydesigner #launchpadgroup #webdesigner #launchparty #happycreativelife
If there ever was a quote that sums up why you nee If there ever was a quote that sums up why you need to rebrand, it's this. (Also, was it really Leo DiCaprio who said it? But I digress.)

Just like that sharp suit you've been eyeing, your business needs a makeover every time it grows. Don't let your brand get stuck in a rut. Embrace change, shed the old skin, and step into the spotlight as the creative business mogul you were meant to be.

#branding #brandingquotes #typography #luxurybranding #digitalelegance #happycreativelife #inspiration
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