CLIENT: CHRISTINE ROLAND
PROJECT: LOGO AND BRAND IDENTITY DESIGN, WEBSITE DESIGN
Lavande Baby Portraiture is a new company that offers portrait photography focused on newborns and babies up to one year and occasionally maternity and birth photography/videography. Christine worked with the fabulous brand coach Ginny Krauss to gain clarity in her brand vision. When she approached me, she already had a very good idea of what she wanted. Together, we worked on a logo design that was simple, organic, natural, and sweet — everything her brand is all about.
I presented a few initial concepts to her, but Christine opted for this one in the end. Ginny pointed out how the lavender twigs form a sort of embrace, mimicking the belly of a pregnant mum. I loved painting those lavender twigs!
Christine wanted her website to be as soft and organic as her logo design. To achieve this, we used a textured watercolor paper background, and lots of delicate watercolor images in every page. The website is responsive, and is built on WordPress so that it’s easy for her to manage it on her own.