LILLIE JANE DESIGNS
- BASIC LOGO DESIGN
- PROFESSIONAL WEB DESIGN
INDUSTRY: WEDDING PLANNING & DESIGN
Lillie Jane Designs is a full service event planning & design company in Houston, Texas. The goal of the project is to make their brand identity match the higher-paying clientele and sophistication of an expert in the wedding and event industry. The owner, Sabrina is young & dynamic, a certified wedding and event planner with extensive experience in corporate event planning as well as advanced degrees in project management. And she's a total romantic with a weakness for a good love story!
We had to capture all of that in her visual brand identity. It had to be sophisticated & classic so it conveys an elevated professional look, but it also had to be refined, stylish, romantic and feminine.
Brand positioning statement:
For the modern busy professional, Lillie Jane Designs is the event planning and design expert that combines 7+ years of logistics and event management with a passion for timeless designs and weakness for a great love story, so you can enjoy your entire planning journey stress-free because your time is better spent celebrating your special occasion with the ones you love.
We did several iterations of the logo, and the final version features a hand-drawn floral element intertwined with the monogram. Beautiful typography and carefully drawn elements provide a refined and elevated result.
I love that she's unafraid to embrace full romance and florals! From the hand-painted background textures, the fine calligraphic typeface, to the hand-sketched florals intertwining her monogram, this suite is utterly romantic and refined.
We developed the brand identity and website to enable my client to reach a more elevated and sophisticated market for her services.
The overall style for the brand and website is very romantic, timeless, and sophisticated -- allowing her work and her words to shine.