LILLIE JANE DESIGNS

PROJECT TYPE:

BASIC LOGO DESIGN
PROFESSIONAL WEB DESIGN

INDUSTRY: WEDDING PLANNING & DESIGN

Lillie Jane Designs is a full service event planning & design company in Houston, Texas. The goal of the project is to make their brand identity match the higher-paying clientele and sophistication of an expert in the wedding and event industry. The owner, Sabrina is young & dynamic, a certified wedding and event planner with extensive experience in corporate event planning as well as advanced degrees in project management. And she's a total romantic with a weakness for a good love story!

We had to capture all of that in her visual brand identity. It had to be sophisticated & classic so it conveys an elevated professional look, but it also had to be refined, stylish, romantic and feminine.

Brand positioning statement:

For the modern busy professional, Lillie Jane Designs is the event planning and design expert that combines 7+ years of logistics and event management with a passion for timeless designs and weakness for a great love story, so you can enjoy your entire planning journey stress-free because your time is better spent celebrating your special occasion with the ones you love.

MOODBOARD

LOGO DESIGN

We did several iterations of the logo, and the final version features a hand-drawn floral element intertwined with the monogram. Beautiful typography and carefully drawn elements provide a refined and elevated result.

I love that she's unafraid to embrace full romance and florals! From the hand-painted background textures, the fine calligraphic typeface, to the hand-sketched florals intertwining her monogram, this suite is utterly romantic and refined.