CLIENT: Lumina Concepts Lighting
PROJECT: LOGO AND WEBSITE DESIGN
The client approached me in 2015 to design their logo. It was a simple concept, they wanted a geometric design that would be timeless and yet modern. See how forward looking they were? We were doing geometrics even before they were trendy!
The color palette is very bold and striking, with black and a mustardy gold as the main colors.
This is the brand guide, showing the approved logo and the typography and color information:
A couple of years later, they needed help with designing their website and got in touch with me again. They had tasked their in house designer to set it up for them initially, but they realized that they needed something more professional in both looks and function.
The website was to be an online catalogue of their products and categories, but not an online store. However, their in house designer had already uploaded all the products via Woocommerce, and they didn’t want to have to redo everything. It was actually a great idea since Woocommerce makes it easy to sort products and display their detials, even if the you don’t want site visitors purchasing them directly from your website.
I applied the same brand elements on the website design, and gave it a fresh, modern look.
It is, of course, mobile responsive and built on the Genesis Framework, like all my web design projects.