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MaggieRose Events

CLIENT: MaggieRose Events
PROJECT: BRANDING AND PORTFOLIO WEBSITE DESIGN
LINK: maggieroseevents.com

One of the most stylish brand identities I have ever designed is for MaggieRose Events. Nicole, the owner of the company, wanted a luxurious, modern, and chic logo design to capture the essence of her business. She already had a clear vision for it, so it was easy to nail down the design direction: a palette of rose gold, black, and white, and a hand-drawn rose icon paired with a high contrast, luxurious serif.

BRAND MOOD BOARD

moodboard for maggierose events by fancy girl designs

The color palette is very sophisticated but feminine.

LOGO DESIGN

We explored several sketches of the rose icon, and a few options for the typography. She already had a previous logo that she initially wanted to keep, but we ended up creating an entirely new brand identity design altogether.

I loved her font choices! She wanted to do away with any calligraphic or script fonts because so many other event planners have them in their logo. In the end, I designed a custom wordmark for MaggieRose Events to get the style just right.

maggierose events submark by fancy girl designs

logo design mockup for maggierose events by fancy girl designs

THE BRAND BOARD

logo design and brand board for maggierose events

The main logo versions will always have a black background. That’s part of the identity of MaggieRose Events. I also included workmark-only versions of the logo – by itself it has a very modern, luxurious vibe and can stand on its own even without the rose gold texture.

WEBSITE DESIGN

Nicole wanted the website to convey creativity, quality, and high end luxury. We did this by keeping all colors and images consistent with the brand, and by the ample use of white space. Copy is kept to a minimum – just the essentials.

One of Nicole’s requirements was a splash page that showed the rose, the monogram, and a link to the main page fading in one by one, on a black background. Click on the image below to see it in action. It looks absolutely gorgeous, if I may say so myself.

maggierose events splash page by fancy girl designs

The main homepage has a simple header area that’s easy to navigate, with a hero banner in black and white overlayed with the primary logo and her tagline. Scroll down further and you’ll see three boxes (also in black and white) with links to the main inner pages.

The client didn’t have a huge portfolio, but the whatever images she had were perfect for her brand. Luxurious, creative, and stylish.

The website is mobile-optimized and I made sure site visitors would be able to navigate it without any difficulty.  Like my other custom WordPress themes, it’s built on the Genesis Framework, hands down the most powerful platform ever made.

Nickie Jones Events→
Willow Jaymes Events←

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What do you want the world to think of when they h What do you want the world to think of when they hear your brand name?

Your brand is your manifesto, your one-word or symbol declaration of who you are and what you stand for. It doesn't have to be true yet, but it's what you want to be, and how you want people to see you. If you're successful, your brand's perception will become its reality.

How do you want your clients to feel when they think of your brand? What perception are you trying to shape? Let me know in the comments!

#branding #quotes #brandvision #creativeentrepreneur #launchpadgroupsg #luxurybranding #fancygirldesigns
Step into the new world of Fancy Girl Design Studi Step into the new world of Fancy Girl Design Studio! The new website is a reflection of my brand's evolution. It's more sophisticated and polished, and it better represents my brand values and commitment to providing customers with the best possible experience. (I do miss the pink though!)

I owe a big thank you to my amazing brand photographer, @zebrajojophotography , for capturing the essence of my brand perfectly. I think she can read my mind now! 

Visit the website today and experience the difference. Oh, while you're there, do try out the brand personality quiz, and share your results!

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Creatively adventurous, bold, upscale, and establi Creatively adventurous, bold, upscale, and established. Not an easy set of keywords to visualize, but here's the moodboard and color palette for this talented workplace designer. 

The color palette has very midcentury modern vibes, and one that I am excited to render in a logo design as it's quite unusual! 

#moodboardmonday #moodboard #colorpalette #inspiration #branding #creativeentrepreneurs
I launched my website even though it wasn't 100% r I launched my website even though it wasn't 100% ready. ⁣😳

You know why? It will never be 100% ready. It will never be 100% perfect. Or bug free. Your website will need tweaking, updating, and a zhuzhing up here and there every now and then (as I do with cushions every time I pass by the couch). 

You have more portfolio galleries to share? Post them later. Google will love you for producing fresh content frequently. You want to change your headshots? Go ahead and update them every season if you wish. You can even tweak your copy to make sure it's up to date with your latest offerings. You should be making these updates anyway, even if your website was perfect when you launched it. (but realistically, no website ever is.) 

Have you checked out my new website yet? Don't forget to sign up for fancy mail and get my free guide to website images. 💖

#websitelaunch #fancygirldesigns #brandphotos #launchpadgroupsg #collaborationovercompetition #creativeentrepreneurs #happycreativelife #DigitalElegance 

Photo by the incomparable @zebrajojophotography
gorgeous fringed cushions from @templecandles 
hair and makeup by @gayathrimenon
Guess what, my new website is live, and I've got a Guess what, my new website is live, and I've got an amazing freebie for subscribers! Head over to fancygirldesignstudio.com and sign up for fancy mail to grab this guide. 

As a creative, having amazing images on your website is a non-negotiable. But it can get overwhelming when you don't know where to start. What sort of images do you need? How do you name your photos? How many gallery images should you include? How do you optimize images for SEO?

That's why I created this guide for my clients. Now you can have access to it too. 💖

And once you've checked out the new website, tell me what you think! 

#launchparty #launchweek #fancygirldesigns #fancymail #freebie #webdesigner #launchpadgroupsg #creativeentrepreneur
It is unbelievably easy to use the Generative Fill It is unbelievably easy to use the Generative Fill tool on Photoshop 2024! The latest version of the software has a much more powerful version of the AI and is capable of doing so much more than just remove backgrounds from photos. 

Here are step by step instructions on how I changed the art inside the frame using this tool. All in a matter of seconds. 

And then of course I tried doing it manually and ended up liking the result more. 😂 but that's just me! It really is a very easy tool to use. 

Have you tried it? And can you tell which one is not AI generated? 

Photographed by @zebrajojophotography 

#photoshop #toolsandtricks #photoshoptips #graphicdesign #interiorphotos #styling #aiart #psgenerativefill
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