CLIENT: PEG & THISTLE
PROJECT: LOGO AND BRAND IDENTITY DESIGN
Peg and Thistle (isn’t it a beautiful name?) is an upmarket event design company in the UK specializing in children’s parties. They create beautiful pop up party tents, sleepovers and dens for children, filled with handpicked furnishings, decorations and fun details. The owner, Jenny, wanted a look that was elegant, rustic, classic, with touches of magical county chic. I was instantly in love with the whole concept from the moment I read her design brief!
Here is the color palette that she approved. I curated these images from her Pinterest board. (All of my clients are required to submit one, so I’ll get to have a visual idea of their desired style.)
Jenny wanted a watercolor illustration of a thistle flower to be part of her logo, so I started with that. And then I designed the typography around it. Here are the logo concepts I presented.
She ultimately decided on the first one and we played around with variations. Here is the brand board, with the primary logo, and logo variations included.
I designed two patterns for her, one using the thistle illustration and other flowers, and another one of lilac hand-drawn polkadots. Both are in keeping with the overall look that she wanted for her brand.
Here is her complete stationery suite design, with the folder, letterhead, business card, notecard, and envelope design. Not shown is the sticker design, which is also part of her suite.
Website design to follow.