PROJECT: FULL BRANDING SUITE WITH SOCIAL MEDIA OPTION
Petit Anjou is a jewelry brand that sells thoughtfully designed and handcrafted everyday-luxury jewelry pieces. We worked together to create a logo and social media suite that reflected the luxurious, sophisticated, timeless style that they wanted to convey.
MOODBOARD
The moodboard and color palette is evocative of classic, refined luxury. Very sophisticated and feminine.
LOGO DESIGN
Jessica, the owner of Petit Anjou, had a very definite idea of her style. Because their name has the word Anjou in it, and their jewelry is primarily delicate gold vermeil, so a beautiful gold pear is a perfect symbol.
We paired it with a classic lightweight serif and wider kerning.
I added this emblem design after a visioning exercise – I just thought it was perfect as a separate icon for the brand. The frame is hand-drawn in Illustrator and gives it a very French vibe.
BRAND GUIDE
Below is the brand guide showing all of the logo variations as well as the custom patterns I designed for them.
SOCIAL MEDIA TEMPLATES
Instead of a stationery suite, Jessica opted for a set of social media templates, for use in Instagram and Pinterest for their promotions and text posts. We used the custom patterns and coordinating frames.
