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PINK PINEAPPLE

PROJECT TYPE:
  • PHOTOSHOOT STYLING & CREATIVE DIRECTION
  • TYPOGRAPHY SYSTEM
  • CUSTOM WEBSITE DESIGN

Pink Pineapple Consulting offers Business Brand Strategy for lifestyle businesses wanting an effervescent brand identity and design. Owned by Anna Seefeldt, this fast-growing consulting business needed a professional-looking website that attracts the lifestyle brands that they like to work with. 

It's wonderful working with Anna because she knows her brand so well, and can communicate it effectively.

PHOTOSHOOT STYLING & CREATIVE DIRECTION

The design process started months ahead with styling the flatlays and portaits that were used on the website. An opulent brand needs images that convey character, richness, and drama. Photographed by Zebra Jojo Photography.

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Typography System

We refined the typography system for Pink Pineapple in order to fit her brand's character better.

Pink Pineapple typography system

WEBSITE DESIGN

Subtle animations and borders add to this richly layered design. Moving the website from wix over to a self-hosted WordPress one also gave us the chance to re-organize the content and improve the user experience.

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PP launch 2

Here's what Anna had to say:

"I'm absolutely thrilled with my new website. It has given me newfound confidence in showcasing my business. The customer journey is now seamless and crystal clear, perfectly capturing the essence of who I am and what my brand strategy business stands for. It's like finding my perfect dress — gorgeous, eye-catching, yet comfortable and versatile.

This was a wise investment that will deliver a great return on investment. Pat understands the importance of balancing creativity with practicality, resulting in a user-friendly website that's aesthetically pleasing and generates revenue."

GO CHECK IT OUT AT PINKPINEAPPLE.CO

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Cue the Champagne→
The Hopcraft Collective←

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FOLLOW ME ON INSTAGRAM @FANCYGIRLDESIGNS

What do you want the world to think of when they h What do you want the world to think of when they hear your brand name?

Your brand is your manifesto, your one-word or symbol declaration of who you are and what you stand for. It doesn't have to be true yet, but it's what you want to be, and how you want people to see you. If you're successful, your brand's perception will become its reality.

How do you want your clients to feel when they think of your brand? What perception are you trying to shape? Let me know in the comments!

#branding #quotes #brandvision #creativeentrepreneur #launchpadgroupsg #luxurybranding #fancygirldesigns
Step into the new world of Fancy Girl Design Studi Step into the new world of Fancy Girl Design Studio! The new website is a reflection of my brand's evolution. It's more sophisticated and polished, and it better represents my brand values and commitment to providing customers with the best possible experience. (I do miss the pink though!)

I owe a big thank you to my amazing brand photographer, @zebrajojophotography , for capturing the essence of my brand perfectly. I think she can read my mind now! 

Visit the website today and experience the difference. Oh, while you're there, do try out the brand personality quiz, and share your results!

#webdesign #branding #websitelaunch #launchparty #DigitalElegance #fancygirldesigns #luxurybranding
Creatively adventurous, bold, upscale, and establi Creatively adventurous, bold, upscale, and established. Not an easy set of keywords to visualize, but here's the moodboard and color palette for this talented workplace designer. 

The color palette has very midcentury modern vibes, and one that I am excited to render in a logo design as it's quite unusual! 

#moodboardmonday #moodboard #colorpalette #inspiration #branding #creativeentrepreneurs
I launched my website even though it wasn't 100% r I launched my website even though it wasn't 100% ready. ⁣😳

You know why? It will never be 100% ready. It will never be 100% perfect. Or bug free. Your website will need tweaking, updating, and a zhuzhing up here and there every now and then (as I do with cushions every time I pass by the couch). 

You have more portfolio galleries to share? Post them later. Google will love you for producing fresh content frequently. You want to change your headshots? Go ahead and update them every season if you wish. You can even tweak your copy to make sure it's up to date with your latest offerings. You should be making these updates anyway, even if your website was perfect when you launched it. (but realistically, no website ever is.) 

Have you checked out my new website yet? Don't forget to sign up for fancy mail and get my free guide to website images. 💖

#websitelaunch #fancygirldesigns #brandphotos #launchpadgroupsg #collaborationovercompetition #creativeentrepreneurs #happycreativelife #DigitalElegance 

Photo by the incomparable @zebrajojophotography
gorgeous fringed cushions from @templecandles 
hair and makeup by @gayathrimenon
Guess what, my new website is live, and I've got a Guess what, my new website is live, and I've got an amazing freebie for subscribers! Head over to fancygirldesignstudio.com and sign up for fancy mail to grab this guide. 

As a creative, having amazing images on your website is a non-negotiable. But it can get overwhelming when you don't know where to start. What sort of images do you need? How do you name your photos? How many gallery images should you include? How do you optimize images for SEO?

That's why I created this guide for my clients. Now you can have access to it too. 💖

And once you've checked out the new website, tell me what you think! 

#launchparty #launchweek #fancygirldesigns #fancymail #freebie #webdesigner #launchpadgroupsg #creativeentrepreneur
It is unbelievably easy to use the Generative Fill It is unbelievably easy to use the Generative Fill tool on Photoshop 2024! The latest version of the software has a much more powerful version of the AI and is capable of doing so much more than just remove backgrounds from photos. 

Here are step by step instructions on how I changed the art inside the frame using this tool. All in a matter of seconds. 

And then of course I tried doing it manually and ended up liking the result more. 😂 but that's just me! It really is a very easy tool to use. 

Have you tried it? And can you tell which one is not AI generated? 

Photographed by @zebrajojophotography 

#photoshop #toolsandtricks #photoshoptips #graphicdesign #interiorphotos #styling #aiart #psgenerativefill
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