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Fancy Girl Design Studio

Brand & Web Design for Creative Female Founders

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RACKEL GEHLSEN WEDDINGS

PROJECT TYPE:
  • CUSTOM WEBSITE DESIGN

Rackel Gehlsen Weddings is a South Florida-based luxury wedding planning firm known for crafting exquisite destination events around the world. With over two decades of experience and a reputation for impeccable taste, Rackel needed a website that would reflect the high-end, highly personalized service she offers her clients. Our goal was to create a refined, visually captivating online presence that not only showcased her signature events but also positioned her as a top-tier planner in the destination wedding industry.

MOODBOARD & COLOUR PALETTE

moodboard and color palette for Rackel Gehlsen Weddings

WEBSITE DESIGN

The Project Goals

  • Reflect luxury & elegance: Elevate Rackel Gehlsen’s brand to match the exclusive nature of her weddings.

  • Showcase portfolio: Feature high‑impact visuals and case study highlights 

  • Convert leads: Inspire prospective clients to inquire via a clear, inviting “Inquire” call‑to‑action .

  • Streamline UX: Ensure easy navigation between portfolio, about, gallery, and contact sections.

rgw-homepage-mockup

The final result was a high-end, cohesive digital experience that beautifully aligned with Rackel Gehlsen’s refined brand values. We brought her signature events to life through a visually rich portfolio that spotlighted her destination weddings and distinctive design details. Every element was crafted with intention—including a streamlined inquiry pathway that gently guided high-intent visitors toward connecting with Rackel to begin planning their own unforgettable celebration.

rgw-gallery-screenshot
rgw-website-mockup

This was her website before, which I also designed:

 

rackelgehlsen-cover
Friedman & Shields→
Redhead Design Interiors←

About

Fancy Girl Design Studio creates bespoke brands and websites for interior designers and creative women entrepreneurs. We craft polished, personality-packed brand and web designs that elevate creative businesses with elegance and intention. Based in Singapore, serving clients worldwide since 2011.

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THE EXPERIENCE CONTINUES ON INSTAGRAM @FANCYGIRLDESIGNS

The typefaces surfacing this week share a theme: n The typefaces surfacing this week share a theme: not serifs broadly, but a specific vintage register, letterforms with visible weight variation, a slightly worn edge, the sense that someone drew them by hand. 
The Ashcombe Hall has the gravity of a country house library, the kind of face you'd expect stamped in gold on a leather spine. Vintage Serenade moves looser, more lyrical, closer to something a calligrapher would have signed.
Design has swung this way before. When the Industrial Revolution made everything fast and identical, William Morris and the Arts and Crafts movement answered with ornament, with craft, with the visible mark of the maker. The clean grid had its long turn at the wheel. This particular kind of type, textured, hand-cut, carrying a sense of history in the strokes, is having its own.
The antiques returning to people's living rooms and this type returning to branding are doing the same work. Both are reminding us a skilled hand was involved.
The Victorians read morning glory as fleeting love The Victorians read morning glory as fleeting love. I read it as a flower that simply knows when to leave the party.
#vintagetypeart #botanicaldesign #floraldesign
She used to sit across from people while they figu She used to sit across from people while they figured it out.
Now she's the one they came to hear.
That's what this moodboard is all about.
Another sneak peek. Monograms are my favorite thin Another sneak peek. Monograms are my favorite thing to design.
The best marketing strategy? Be really, really goo The best marketing strategy? Be really, really good at what you do. Everything else works better from there.
There's a lineage running through this one. Ever There's a lineage running through this one. 
Every object here survived because someone refused to rush the first pass. That's what craftsmanship actually is, a decision rather than a finish, made once, correctly, by someone with the patience to do it properly. Cornicing nobody hurried. A pattern made stitch by stitch. A tack room that assumes you already know what you're looking at.
The eighteenth century understood something we're still relearning: ornament is a form of discipline, not decoration for its own sake. That's the instinct behind this palette, this pairing, this whole quiet insistence on doing it right.
I am so excited to be working on this brand identity!
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