PROJECT: BASIC LOGO DESIGN + PROFESSIONAL WEB DESIGN
Rea Danielle Designs is an awarding-winning wedding firm that provides timeless yet modern planning & design, based in Dallas. From the start, Rea, the stylish owner and namesake, was very clear that she wanted the brand to have a luxurious, upscale look. She had very definite ideas, and had one of the most stylish and perfectly curated Pinterest boards I’ve ever seen! We worked together to craft a brand and website design that perfectly and consistently expressed her brand message and vision for the company.
The moodboard which I curated from her Pinterest board, is full of elegant details, and a timeless, luxurious vibe. I really love the color palette, and I am so glad she opted for a gold tone instead of metallic gold.
Here are the design concepts that I presented:
Both sets are classic, elegant, and stylish. I do love the monogram on the right side, but Rea chose the one on the left, the more classic option.
Here is the final logo set, with variations:
When it came time to work on her website, Rea had very specific goals: the website should show her level of professionalism, showcase her work, and make it easy for potential clients to contact her. The website had to be romantic, timeless, user-friendly, and have a high-end couture look. We worked together to choose the perfect images that would reflect the look she was going for, and to make sure everything coordinated seamlessly with her new brand identity. She was even willing to remove images that were already outdated so that her website would only show the new direction that she wants to be known for. Dream client!
The website has a very clean, uncluttered look, with lots of white space and gorgeous typography. Everything is easily accessible on the homepage. Navigation is clean, and easy to figure out. Loved everything about this website design!
Do check out the website! It’s built on WordPress, using the Genesis Framework, like all my website projects and is naturally mobile-responsive.
Here’s what Rea had to say about her new brand and website!:
The client experience is, and always has been, at the center of our work. Our goal is to put our client’s vision first and foremost. With that in mind, I wanted our branding and website to be relatable, inviting, and friendly. I knew I also wanted it to be bright and clean, yet natural and warm. Patricia took that and created magic for us! Her branding and design process was so efficient, streamlined and organized that it allowed us to continue serving and love on our clients while she worked behind the scenes doing what she does best!