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SIMONE ELISE EVENTS

Simone-Elise-Emblem-blue
PROJECT TYPE:
  • FULL BRANDING SUITE (social media option)
  • PROFESSIONAL WEBSITE DESIGN
INDUSTRY: EVENT PLANNING & DESIGN

Simone Elise Events is a premium full-service and design company in Memphis, TN with a reputation for providing top-notch attention to detail, a caring approach, and gorgeous florals to couples in the area. This husband and wife team manages to combine professionalism & perfectionism with care and affection for their clients. Love and romance are at the core of their business, and it shows.

Tish and Darius needed help elevating their brand in order to reach more of their dream clients. The brand and website design I created for them conveys a glamorous, elegant, polished, and timeless aesthetic. I veered away from handwritten fonts that will go out of style in a few years and picked typography that showed sophistication as well as warmth, with tiny refined details that make a big impact.

MOODBOARD

moodboard and color palette for Simone Elise Events with a warm, muted, romantic palette

The overall look is upscale, luxurious, tasteful, detailed, and glamorous. I made sure that it conveyed a keen attention to detail, with the kind of photography that gets featured in top bridal magazines.  The color palette has rose mauve, blue, and gold but in tones that are elegant, classic, and slightly muted so that it feels warm and caring (as opposed to icy and aloof).

LOGO DESIGN

The logo design I created for them conveys a glamorous, elegant, polished, and timeless aesthetic. I veered away from handwritten fonts that will go out of style in a few years and picked typography that showed sophistication as well as warmth, with tiny refined details that make a big impact.

timeless, elegant, upscale logo design for Simone Elise Events in metallic gold
timeless, elegant, upscale logo design for Simone Elise Events in full color
timeless, elegant, upscale logo design for Simone Elise Events in white
full logo set for Simone Elise Events
Brand Style Guide for Simone Elise Events | timeless, elegant, romantic logo design

SOCIAL MEDIA TEMPLATES

WEBSITE DESIGN

It was very obvious that their old website no longer appealed to the type of clients they wish to serve. The main goal of the website redesign is to elevate the look of their company to better reach the right audience, and to show how much their company has grown.

What we really tried to do was to make sure the website connected to their ideal clients on an emotional level - it shouldn't just be beautiful. We worked closely together to make sure the copy as well as the images conveyed the same message that we want the brand to say - sophisticated, elegant, romantic, and professional. It also had to be warm and welcoming, because that's what Tish and Darius are.

We moved their site from Wix to a self-hosted WordPress site, for more flexibility and power. I made sure the transition would be smooth for them, and that they won't be afraid to make updates themselves. Check it out here.

I really love how the colors look on screen!

Here's what they had to say:

We want to give a special thank you to Patricia for guiding us through this experience. It has been so much fun and insightful. You are amazing at what you do.

"We knew we would eventually need a rebrand due to the growth we were experiencing as a company. We were a bit nervous because a change this huge means a lot and can be very emotional. We were also concerned because we thought it was a rather large assignment and we weren’t familiar with the territory. After watching Patricia’s work for so long, we finally made the decision to move forward.

Patricia was so warm and kind, and her personality immediately put us at ease. We initially began the process with a logo design and moved right into website redesign. We really trusted her ability to make everything cohesive. She walked us through her process with doing the work, explaining each step, answering questions sometimes more than once, and sharing mounds of knowledge along the way. She was exceptionally communicative the whole time. We are definitely going to miss our conversations, but seriously appreciate what she did to help us tell our story." - Tish & Darius Clay

Poirrier & Co Couture→
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What do you want the world to think of when they h What do you want the world to think of when they hear your brand name?

Your brand is your manifesto, your one-word or symbol declaration of who you are and what you stand for. It doesn't have to be true yet, but it's what you want to be, and how you want people to see you. If you're successful, your brand's perception will become its reality.

How do you want your clients to feel when they think of your brand? What perception are you trying to shape? Let me know in the comments!

#branding #quotes #brandvision #creativeentrepreneur #launchpadgroupsg #luxurybranding #fancygirldesigns
Step into the new world of Fancy Girl Design Studi Step into the new world of Fancy Girl Design Studio! The new website is a reflection of my brand's evolution. It's more sophisticated and polished, and it better represents my brand values and commitment to providing customers with the best possible experience. (I do miss the pink though!)

I owe a big thank you to my amazing brand photographer, @zebrajojophotography , for capturing the essence of my brand perfectly. I think she can read my mind now! 

Visit the website today and experience the difference. Oh, while you're there, do try out the brand personality quiz, and share your results!

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Creatively adventurous, bold, upscale, and establi Creatively adventurous, bold, upscale, and established. Not an easy set of keywords to visualize, but here's the moodboard and color palette for this talented workplace designer. 

The color palette has very midcentury modern vibes, and one that I am excited to render in a logo design as it's quite unusual! 

#moodboardmonday #moodboard #colorpalette #inspiration #branding #creativeentrepreneurs
I launched my website even though it wasn't 100% r I launched my website even though it wasn't 100% ready. ⁣😳

You know why? It will never be 100% ready. It will never be 100% perfect. Or bug free. Your website will need tweaking, updating, and a zhuzhing up here and there every now and then (as I do with cushions every time I pass by the couch). 

You have more portfolio galleries to share? Post them later. Google will love you for producing fresh content frequently. You want to change your headshots? Go ahead and update them every season if you wish. You can even tweak your copy to make sure it's up to date with your latest offerings. You should be making these updates anyway, even if your website was perfect when you launched it. (but realistically, no website ever is.) 

Have you checked out my new website yet? Don't forget to sign up for fancy mail and get my free guide to website images. 💖

#websitelaunch #fancygirldesigns #brandphotos #launchpadgroupsg #collaborationovercompetition #creativeentrepreneurs #happycreativelife #DigitalElegance 

Photo by the incomparable @zebrajojophotography
gorgeous fringed cushions from @templecandles 
hair and makeup by @gayathrimenon
Guess what, my new website is live, and I've got a Guess what, my new website is live, and I've got an amazing freebie for subscribers! Head over to fancygirldesignstudio.com and sign up for fancy mail to grab this guide. 

As a creative, having amazing images on your website is a non-negotiable. But it can get overwhelming when you don't know where to start. What sort of images do you need? How do you name your photos? How many gallery images should you include? How do you optimize images for SEO?

That's why I created this guide for my clients. Now you can have access to it too. 💖

And once you've checked out the new website, tell me what you think! 

#launchparty #launchweek #fancygirldesigns #fancymail #freebie #webdesigner #launchpadgroupsg #creativeentrepreneur
It is unbelievably easy to use the Generative Fill It is unbelievably easy to use the Generative Fill tool on Photoshop 2024! The latest version of the software has a much more powerful version of the AI and is capable of doing so much more than just remove backgrounds from photos. 

Here are step by step instructions on how I changed the art inside the frame using this tool. All in a matter of seconds. 

And then of course I tried doing it manually and ended up liking the result more. 😂 but that's just me! It really is a very easy tool to use. 

Have you tried it? And can you tell which one is not AI generated? 

Photographed by @zebrajojophotography 

#photoshop #toolsandtricks #photoshoptips #graphicdesign #interiorphotos #styling #aiart #psgenerativefill
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