PROJECT TYPE: FULL BRANDING SUITE + PROFESSIONAL WEB DESIGN
Simone Elise Events is a premium full-service and design company in Memphis, TN with a reputation for providing top-notch attention to detail, a caring approach, and gorgeous florals to couples in the area. This husband and wife team manages to combine professionalism & perfectionism with care and affection for their clients. Love and romance are at the core of their business, and it shows.
Tish and Darius needed help elevating their brand in order to reach more of their dream clients. I took time to understand what their real goals were, and together we figured out a plan to achieve them.
The overall look is upscale, luxurious, tasteful, detailed, and glamorous. I made sure that it conveyed a keen attention to detail, with the kind of photography that gets featured in top bridal magazines. The color palette has rose mauve, blue, and gold but in tones that are elegant, classic, and slightly muted so that it feels warm and caring (as opposed to icy and aloof).
The logo design I created for them conveys a glamorous, elegant, polished, and timeless aesthetic. I veered away from handwritten fonts that will go out of style in a few years and picked typography that showed sophistication as well as warmth, with tiny refined details that make a big impact.
SOCIAL MEDIA TEMPLATES
It was very obvious that their old website no longer appealed to the type of clients they wish to serve. The main goal of the website redesign is to elevate the look of their company to better reach the right audience, and to show how much their company has grown.
What we really tried to do was to make sure the website connected to their ideal clients on an emotional level – it shouldn’t just be beautiful. We worked closely together to make sure the copy as well as the images conveyed the same message that we want the brand to say – sophisticated, elegant, romantic, and professional. It also had to be warm and welcoming, because that’s what Tish and Darius are.
We moved their site from Wix to a self-hosted WordPress site, for more flexibility and power. I made sure the transition would be smooth for them, and that they won’t be afraid to make updates themselves. Check it out here.
I really love how the colors look on screen!
Here’s what they had to say:
We want to give a special thank you to Patricia for guiding us through this experience. It has been so much fun and insightful. You are amazing at what you do.
“We knew we would eventually need a rebrand due to the growth we were experiencing as a company. We were a bit nervous because a change this huge means a lot and can be very emotional. We were also concerned because we thought it was a rather large assignment and we weren’t familiar with the territory. After watching Patricia’s work for so long, we finally made the decision to move forward.
Patricia was so warm and kind, and her personality immediately put us at ease. We initially began the process with a logo design and moved right into website redesign. We really trusted her ability to make everything cohesive. She walked us through her process with doing the work, explaining each step, answering questions sometimes more than once, and sharing mounds of knowledge along the way. She was exceptionally communicative the whole time. We are definitely going to miss our conversations, but seriously appreciate what she did to help us tell our story.” – Tish & Darius Clay