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Fancy Girl Design Studio

Brand & Web Design for Creative Female Founders

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SPACES REINVENTED

PROJECT TYPE:
  • BASIC LOGO DESIGN
  • CUSTOM WEBSITE DESIGN
INDUSTRY: INTERIOR DESIGN & STAGING
LOCATION: MINNEAPOLIS-ST.PAUL

Founded by Stephanie Engel in 2017, Spaces Reinvented transforms homes into places where you can live beautifully and love your home every day. By blending classic aesthetics with modern comfort, they create sophisticated, one-of-a-kind interiors in the Greater Minneapolis-St.Paul area.

Stephanie and I collaborated closely together to design a new brand identity and website that conveys the design firm's timeless, casual, modern aesthetic. The color palette is soothing, timeless, and tailored. We applied the same aesthetic when planning her brand photoshoot with her photographer, resulting in a cohesive look overall.

MOODBOARD & COLOUR PALETTE

moodboard for spaces reinvented

When casual chic is your main vibe

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LOGO DESIGN

logo design for spaces reinvented interior design & home staging
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Spaces Reinvented Brand Guide by Fancy Girl Design Studio
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WEBSITE DESIGN

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Yellow Dot Marketing→
COCO To The Trade←

About

Fancy Girl Design Studio creates bespoke brands and websites for interior designers and creative women entrepreneurs. We craft polished, personality-packed brand and web designs that elevate creative businesses with elegance and intention. Based in Singapore, serving clients worldwide since 2011.

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THE EXPERIENCE CONTINUES ON INSTAGRAM @FANCYGIRLDESIGNS

Modern, warm, upscale, and equestrian-inspired. Th Modern, warm, upscale, and equestrian-inspired. The new website for Arizona luxury interior designer Marianna Bernardi is now live.
Hard truths by creative business strategist @melis Hard truths by creative business strategist @melissagalt 
Positioning is a decision.
You don’t wait to be selected by whoever inquires. You choose.
Choose who you want to work with, what you want to be known for, and how you want your business to be perceived.
That’s positioning.
A bold, dramatic, editorial-inspired brand identit A bold, dramatic, editorial-inspired brand identity for a psychology-informed company that is centered on people. 
The custom monogram forms the letters H and A, but if you look at it long enough, you'll notice the curves of the letter A forms a letter L - which stands for Lisa, the founder's name. 
We wanted the brand to look and feel premium but welcoming, as befits her years of experience and level of expertise.
The typefaces surfacing this week share a theme: n The typefaces surfacing this week share a theme: not serifs broadly, but a specific vintage register, letterforms with visible weight variation, a slightly worn edge, the sense that someone drew them by hand. 
The Ashcombe Hall has the gravity of a country house library, the kind of face you'd expect stamped in gold on a leather spine. Vintage Serenade moves looser, more lyrical, closer to something a calligrapher would have signed.
Design has swung this way before. When the Industrial Revolution made everything fast and identical, William Morris and the Arts and Crafts movement answered with ornament, with craft, with the visible mark of the maker. The clean grid had its long turn at the wheel. This particular kind of type, textured, hand-cut, carrying a sense of history in the strokes, is having its own.
The antiques returning to people's living rooms and this type returning to branding are doing the same work. Both are reminding us a skilled hand was involved.
The Victorians read morning glory as fleeting love The Victorians read morning glory as fleeting love. I read it as a flower that simply knows when to leave the party.
#vintagetypeart #botanicaldesign #floraldesign
She used to sit across from people while they figu She used to sit across from people while they figured it out.
Now she's the one they came to hear.
That's what this moodboard is all about.
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