SUSAN EL-NAGGAR INTERIOR DESIGN
PROJECT TYPE:
- BASIC LOGO DESIGN
- STATIONERY SUITE DESIGN
- BESPOKE WEBSITE DESIGN
Susan El-Naggar Interior Design offers Award-Winning Full-Service Interior Design for High-Achieving Professionals in Chicago and beyond. We collaborated closely to completely revamp her visual brand identity and website.
Susan knew she needed a major rebrand in order to pivot to a more upscale market and offer white glove service. One of the major reasons why people rebrand is because their services have changed so drastically, or they are trying to reach a different target clientele, both of which apply in this case.
With a refined and sophisticated color palette, typography, glamorous brand photos, and a sleek new website, she has completely transformed her brand identity and message.
MOODBOARD & COLOUR PALETTE
The inspiration is very glamorous, sophisticated, luxurious. But because Susan's speciality is creating tranquil spaces, we didn't want it to be stark and very high contrast. Instead of pure white, we used a softer, more soothing pale cream and a very light beige.
LOGO DESIGN
STATIONERY SUITE DESIGN
WEBSITE DESIGN
The bespoke website design is sleek and sophisticated, with intentional layout features that serve to guide the viewer seamlessly and showcase Susan's interior design projects. The challenge was to use a very limited set of project photos for the whole website, because only some of her projects fit into the new niche that she wants to be known for. Careful curation as well as clear messaging helps to communicate the new direction effectively.
For her brand photos, we planned her outfits to coordinate with her new brand identity, so that all her visuals are polished, sophisticated, and shows an established interior designer who understands luxury design.
Check out the website HERE>
Here's What Susan Had to Say
"I loved working with you, Pat! You were always happy, positive, and informative at the same time.
I felt like you explained each step well and had excellent communication skills. It was such a pleasure working with you. You did such a great job with the logos, branding colors, typography and website to give me the look and feel that I desired for my clientele.
The website is gorgeous and even better than I thought. Your attitude was superb which made everything go smoothly! I believe that my website is an excellent representation of the interior design work that we do. I love how Pat pulled all the pieces together to create a beautiful website!"
Susan El-Naggar
