PROJECT TYPE: BASIC LOGO DESIGN + PROFESSIONAL WEBSITE DESIGN
Sylvia Lewis Consulting offers a non-traditional approach to HR consulting, serving startups and small to medium-sized businesses from her base in LA. I worked with her to develop a visual brand identity, pitch deck templates, and fully custom website design that captured her unique way of serving her clients. I wanted to infuse her engaging personality in her brand, so the look I was going for was warm but professional; confident but approachable. Overall, her brand has a relaxed, non-traditional, non-corporate, but very professional vibe, in order to attract her ideal clients. We worked closely to develop a colour palette, typography system, as well as choosing stock photos that are reflective of a truly diverse clientele.
Love the warm tones of cognac, tan, teal, midnight, and copper! Sylvia’s brand is very warm, nurturing, and authentic. The autumn palette is absolutely perfect for her.
Our main goal was for the website to be easy to read, easy to use. Sylvia’s marketing strategy is to rely on referrals and word of mouth, but she knew that she needed a proper website that would provide confirmation to her clients about her skills and services. We achieved this using a combination of well-written copy, engaging images, and an easy flow and layout.