PROJECT: BASIC LOGO DESIGN
Syntha Harris Interiors is a small interior design boutique firm located in Northern VA, working with clients in Northern VA, DC and Maryland (Montgomery County) with a mid-to-high end demographic. They wanted a logo design that was elegant, timeless, and warm to reflect their own mission statement.
MOODBOARD AND COLOR PALETTE
The moodboard, based on the client’s Pinterest board, is full of classic images: a camel trench, tan leather, burnt orange trousers, the Hermes logo for the shape of the letter H, and stripes. The color palette is warm, classic, bold.
Drawing inspiration from the letter H of the Hermes logo, and the client’s love for stripes and classic design, I came up with a monogram that integrated both. The tagline is framed on either side by stripes, echoing the ones in the monogram.
When I showed the final set to the client, this is what she said:
OMG I LOVE it! So very happy! I would hug you if I could. EVERYONE I sent it to has loved it and that by the odds is not possible to have everyone love it but they do!