TEG
PROJECT TYPE:
- Basic Logo Design
- Custom Website Design
INDUSTRY: WEDDING PLANNER
BRAND STRATEGY BY: GINNY KRAUSS
TEG is a wedding planning company serving Northeast Florida and beyond. CEO and Principal Planner, Francesca Cooper, prides herself on stepping in and meeting her couples where they're at and where they need her most. She is the only wedding planner that has built and developed a fully custom Financial Planning System that she personally uses with all of her couples to ensure they feel confident and supported in all their financial decisions involved in wedding planning.
I worked with Francesca in 2016, and the brand we designed at that time was pretty, but safe. Her business has grown so much since then, and she herself has gained so much confidence in the process, it was time to rebrand.
MOODBOARD & COLOUR PALETTE
Very strong, confident colours and a very editorial vibe.
LOGO DESIGN
WEBSITE DESIGN
The whole vibe of the logo is carried over to the website, with strong colours and an editorial-inspired layout. I love that Francesca's brand photos are so on-brand! Kudos to Ginny Krauss who helped dream it up. The site opens with a video showing how fun and open Francesca is, capturing her personality so perfectly even without her having to talk.
Having hundreds of gorgeous wedding images made it difficult to choose which ones to feature, but we decided to show her range, as well as her most show-stopping galleries.
This is the result, a dramatic rebranding, from the pretty but so-so design I made for Francesca in 2015 into this confident, stylish, editorial vibe that fits her personality to a T!
HERE'S WHAT FRANKIE HAD TO SAY:
"THANK YOU! There are simply no words for the way I truly feel today having you behind this wheel! Your expertise and talent is unmatched in this world!"
