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Bespoke Brand and Web Design for Female Creatives

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TEG

PROJECT TYPE:
  • Basic Logo Design
  • Custom Website Design
INDUSTRY: WEDDING PLANNER
BRAND STRATEGY BY: GINNY KRAUSS

TEG is a wedding planning company serving Northeast Florida and beyond. CEO and Principal Planner, Francesca Cooper, prides herself on stepping in and meeting her couples where they're at and where they need her most. She is the only wedding planner that has built and developed a fully custom Financial Planning System that she personally uses with all of her couples to ensure they feel confident and supported in all their financial decisions involved in wedding planning.

I worked with Francesca in 2016, and the brand we designed at that time was pretty, but safe. Her business has grown so much since then, and she herself has gained so much confidence in the process, it was time to rebrand.

MOODBOARD & COLOUR PALETTE

stylish, editorial, bold

Very strong, confident colours and a very editorial vibe.

LOGO DESIGN

TEG full brand design mockup
BRAND BOARD TEG BY FGD 2022
TEG bizcards
TEG logo design print mockup

WEBSITE DESIGN

TEG web design

The whole vibe of the logo is carried over to the website, with strong colours and an editorial-inspired layout. I love that Francesca's brand photos are so on-brand! Kudos to Ginny Krauss who helped dream it up. The site opens with a video showing how fun and open Francesca is, capturing her personality so perfectly even without her having to talk.

Having hundreds of gorgeous wedding images made it difficult to choose which ones to feature, but we decided to show her range, as well as her most show-stopping galleries.

This is the result, a dramatic rebranding, from the pretty but so-so design I made for Francesca in 2015 into this confident, stylish, editorial vibe that fits her personality to a T!

HERE'S WHAT FRANKIE HAD TO SAY:
TEG Brand

"THANK YOU! There are simply no words for the way I truly feel today having you behind this wheel! Your expertise and talent is unmatched in this world!"

Sustainable Home Interiors→
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FOLLOW ME ON INSTAGRAM @FANCYGIRLDESIGNS

Are you swooning yet? 😍 Collaborating with a c Are you swooning yet? 😍

Collaborating with a client who embodies elegance and luxury is such a rare delight! I could almost forego making a moodboard for this project. Almost!

Truth be told, how else would I subtly announce that I'm working a project as enchanting as this? 

#moodboardmonday #moodboard #inspiration #luxurybrands #weddingpro #fancygirldesigns #digitalelegance #elegantbranding #luxuryweddingplanning #quietluxury
There is SO much to be grateful for this year. I a There is SO much to be grateful for this year. I appreciate all of you for the conversations, the inspiration, and most of all for supporting my creative journey. The community of creatives I found here on Instagram is something I treasure and am thankful for each day. 

Happy Thanksgiving to my friends, family, my business besties, and wonderful clients in the U.S. --- please eat an extra slice of pie for me! 

#thanksgiving2023 #thankful #grateful 

photo taken by the incomparable @zebrajojophotography
The transformation of the website for @thelampshad The transformation of the website for @thelampshadehouse is complete! With a fresh new look, a lovely new colour palette and refined typography system, better optimised pages, and more intuitive navigation. 

Swipe to see the before and after transformation! 

#shopifydesigner #webdesign #launchpadgroup #happycreativelife #sgdesigner #lifestylebrands #onlineshoppingsg #uxdesign #fancygirldesigns
You don't have to be restricted to black and white You don't have to be restricted to black and white or beige and neutrals if you want to be seen as a high-end brand. 

Consider your other keywords, and the personality you want to convey. 

Luxury doesn't mean boring. 

#branding #colorpalette #brandstrategy #inspiration #digitalelegance #colorpsychology
This shopify website design gives me fall-vibes be This shopify website design gives me fall-vibes because of the colours, but it's for @nutbite.sg - selling healthy snack options made with real, simple ingredients in a range of flavours. 

Can't wait for it to launch! 

#webdesign #shopifydesigner #launchpadgroup #webdesigner #launchparty #happycreativelife
If there ever was a quote that sums up why you nee If there ever was a quote that sums up why you need to rebrand, it's this. (Also, was it really Leo DiCaprio who said it? But I digress.)

Just like that sharp suit you've been eyeing, your business needs a makeover every time it grows. Don't let your brand get stuck in a rut. Embrace change, shed the old skin, and step into the spotlight as the creative business mogul you were meant to be.

#branding #brandingquotes #typography #luxurybranding #digitalelegance #happycreativelife #inspiration
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