THE REOUTFITTER
PROJECT TYPE:
- BESPOKE LOGO DESIGN
Sera Murphy of The Reoutfitter is THE best personal stylist in Singapore and the only one with a focus on sustainability. She wanted to elevate her brand with a logo that communicates her expertise, her premium services, and also, to a lesser degree, her love for the Loewe icon.
The thin, high contrast sans-serif perfectly captures her considered approach. The monogram is more elaborate, and adds style and flair. It also works nicely as a watermark and emblem.
The new visual brand identity is sophisticated, editorial, high-end, and super chic. Just like Sera.
MOODBOARD & COLOUR PALETTE
This isn't minimalism, it's mastery. Forget trends, this moodboard captures the essence of enduring chic with a focus on quality pieces you'll own and use forever.
The color palette is a power move. Black commands attention, while the whisper of pale gray and crisp white injects contrast. A touch of Pantone Peridot adds a hint of luxury & poise, a signature of the highly curated approach of my client.
BRAND GUIDE
Here's what Sera had to say:
"It has been so great to work with you. I realize that I am an extremely picky client, and you have been nothing but helpful in translating what I envisioned to life.
I'm so excited for my new branding and feel as though my logo finally matches where I am with my business niche. Thank you!"
-Sera Murphy
