CLIENT: TOP NOTCH EVENTS
PROJECT: LOGO & BRAND IDENTITY DESIGN, WEBSITE DESIGN
Top Notch Events and Rentals is an event design company with over 16 years of experience in lighting and drapery, as well as other rental items. Their work is well reviewed and they have received awards for their work. They are primarily based in Birmingham, Alabama.
Their old logo and website were badly in need of a redesign, and my brand strategy partner, Ginny Krauss and I were so happy to be chosen to help in their rebranding. Ginny did such a fantastic job with their brand strategy, considering that this was a major rebranding that we would be undertaking, and the new logo will replace the old one not just in their business cards, but also their brick and mortar office and transport vehicles.
Here is the moodboard and color palette that I created based on everything they sent (design brief + Pinterest board).
We had to keep in mind that the chief designer is male, so the main color for their brand is really the midnight blue, gold, and grey, and the peach tones would just be accent colors.
These are the initial concepts that I presented.
They decided that they didn’t want to use any florals because they didn’t want people to see Top Notch Events as a florist. We decided on a chandelier design instead. Here are some of the options I presented, for the color combination.
The final logo and brand board
THE STATIONERY SUITE
Their website design follows the same overall look. It is modern, elegant, and easy to navigate. Built on the Genesis Framework and powered by WordPress, it is of course mobile responsive, and also fairly easy for them to maintain themselves. They didn’t want to blog on it, so it would be purely informational.
THE ABOUT PAGE
THE CONTACT PAGE