PROJECT: FULL BRANDING SUITE + BASIC WEBSITE DESIGN
Willow Jaymes Events is a wedding planning company based in Georgia, but serving brides all over the East Coast of the United States.
Lisa, the founder and lead planner of Willow Jaymes Events (formerly The Sweet Trend), wanted to rebrand her company to provide a more high-end, luxury planning service. Willow Jaymes Events will focus on delivering a high-touch experience to couples looking to work with a trusted professional for all of their full planning & design needs. Ginny Krauss worked with her for her brand strategy, and I stepped in for the design of her brand and website.
Lisa wanted a brand that looked chic, luxurious, sophisticated, romantic, professional yet personal, fresh & fun, and nature-inspired. The colors of her mood board reflect that.
Here are options I sent her:
And this is the logo design she chose:
I love the way Lisa described what she wanted: “My company is celebrating the unique charm of each person I work with. Inspiration coming from expected & unusual. My work is inspired by the natural beauty we are surrounded by, layered details, textures to visually feel each moment.I love soft beautiful pieces mixed with hints of metal, hard lines, soft edges all brought together into a beautiful mix.”
I kept the website clean & simple, but with lots of delicate little touches of greenery, mixed with her lovely images. She also kept the copy short and straight to the point. It’s easy to figure out, easy to navigate and find what you’re looking for.
I really loved working with Lisa, and dearly wish all clients are like her! She is the absolute best to work with!
Here’s what she said:
It was a treat to have someone help ME in a similar way to how I help my clients. Pat truly amazed me with her ability to create my brand beautifully – it was like watching all the puzzle pieces come together into a picture more beautiful than I could have ever imaged alone.
Check out her website here.