PROJECT: FULL BRANDING SUITE + PROFESSIONAL WEB DESIGN
Queen Bee Travel Club is a full-service travel provider and professional travel planning service. They provide custom itineraries and arrange flights, land transportation, cruise and hotel bookings, private & guided tours, and group travel. I worked with Bianca to create a brand identity and web design that captured the luxurious, bespoke service that they provide, and conveyed this message to their ideal clients.
Mood Board and Colour Palette
The color palette is made up of deep blues, mustard yellow, and gold. We went for a rich, bold, and regal vibe – perfect for a queen bee, in fact!
LOGO DESIGN
The client wanted a very modern, bold, almost geometric look for her logo. I designed a custom icon, and paired it with a stylized display sans-serif.
Logo with variations
Stationery Suite
Custom Patterns
WEBSITE DESIGN
It was important that the website feature gorgeous travel images, so we used a combination of stock photos and the client’s own, all over the pages. Lots of white space combined with easy to read type make for a modern, luxurious look that is easy to figure out, easy to navigate.
The website is, of course, mobile responsive and I made sure it looks great on all devices. Built on the Genesis Framework, which extends the powers of WordPress, and combined with Beaver Builder for flexibility. Those are my 3 favourite tools for building amazing websites.
Do check out the website here!
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