Sharing five quick tips on how to refresh your portfolio – other than adding new projects. We are all stuck at home anyway, so now is the perfect time to update. Not sure where to start? I’ve got tips!
- Trim your projects. More does not mean better, when it comes to your portfolio. Remove anything that doesn’t make you proud. Remove outdated designs, projects that are not live anymore, projects that don’t show where you are right now or where you want to go as a designer. Show only the work you want to be known for, and the work you want to be doing in the future.
- Rewrite your case studies. Yes, your work should speak for itself, but pretty images are not enough for SEO or for showing potential clients how you work. Discus each project as a case study. Walk us through the project from challenge to solution. Just remember to keep it brief. It’s a case study, not as dissertation. One of the best examples of this is the portfolio of my client Fine Art Interiors. Check out her portfolio case studies!
- Redesign it. Have more time? Redesign your portfolio so you can show larger images, but with wider margins/white space. Or try a different layout.
- Refresh with new mockups. Most clients need help visualizing how a design can be applied in “real life”. Realistic mockups are always a great idea. Show logo designs in business cards or as store signage. Just be consistent and on-brand.
- Reach out to past clients for testimonials. Love this one! It gives your portfolio case studies a human element. Get in touch with previous clients and ask them if they’d be willing to write a short testimonial for you to publish on your website. It builds your credibility.
Which of these have you already done since the lockdown started? Which of these do you struggle with? My main issue is trimming my portfolio – I have lots of favorite projects! I’ve now moved the older ones to the blog so they’re not totally deleted.
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