design
SERVICES
Fancy Girl Design Studio offers professional brand identity and web design with a polished and unabashedly feminine aesthetic.
I combine my background in Psychology with my fine arts training + over 10 years of design experience to help fellow creatives and business owners to build a brand that not only reflects who they are, but also speaks to their ideal client. My process is very consultative, and I work closely with my clients throughout the design process to give you the brand and website that you will truly love and be proud of.
"Patricia Alix-Villa, founder of Fancy Girl Design Studio, is a dream come true! Within minutes of inquiry about designing a new website, she responded and the new site was underway! I was so excited, and Patricia knew exactly how to capture my vision. When she showed me the first test copy of the site, I cried! It was 100 times more beautiful that I even imagined. She captured the essence and the emotion of what I do as a wedding designer & planner. I will be forever grateful. She was super fast, and we were in communication during the whole process. It was a piece of cake! I highly recommend her talent to everyone. The response I am already receiving on my website has doubled my business for 2018! I owe my success to her creativity and true talent. I cannot thank her enough!"
Rackel Gehlsen, Founder, Rackel Gehlsen Weddings
polished & professional
BRAND IDENTITY DESIGN
Your brand needs a polished, timeless, and beautiful logo that everyone will remember.
Through my own intuitive and purposeful design process, I navigate through your ideas and inspirations, and work with you to create an iconic logo that tells your brand’s compelling, unique story and helps you reach your ideal client.
CHOOSE FROM THESE SERVICE PACKAGES
BASIC PACKAGE
Comprehensive Design Questionnaire
Primary Logo Design
Secondary Logo Design
Submark/Watermark
Mood Board
Brand Guide
($1000)
THE FULL BRANDING SUITE
Comprehensive Design Questionnaire
Primary Logo Design
Secondary Logo Design
Submark/Watermark
Stationery Suite Design
Custom Pattern Design
Mood Board
Complete Brand Guide
($1,500)
"The logo design created by Patricia truly incorporated all the characteristics requested and the final result went above my expectation. Her skills, creativity and vision are simply amazing. Patricia was extremely patient and caring during all the process that I highly recommend working with her as she will do her best to make your vision come true as she did in my case!
- Nikolina Silva, Splendida Weddings
savvy & strategic
WEB DESIGN
You want a beautiful website that converts. I will work closely with you to make this happen, to translate your vision into a visual form that connects with your audience and invites them in through stunning, clean, organized layouts and a well-crafted user experience.
CHOOSE FROM THESE SERVICE PACKAGES
INFORMATION/PORTFOLIO SITES
I offer two tiers, depending on your requirements. Developed for self-hosted WordPress sites, and using the Genesis Framework and Beaver Builder.
The starter package costs $750 for a simple, mobile responsive 5 page website. It is a semi-custom website design that's perfect for anyone who is just starting out. It includes an integrated blog page, portfolio, and contact page.
The full package starts at $1,450 and includes overall creative direction, fully-custom design with up to 8 styled pages, including 1 or 2 long-form sales pages, an integrated blog page with up to 4 styled widgets, filterable portfolio, opt in forms, and contact page.
E-COMMERCE
Set up an online shop on WordPress, using Woocommerce as the shopping cart system. The package costs $2,000 and includes a custom WordPress theme design & styling for up to 5 main pages, including the homepage, installation and basic setup of Woocommerce*, uploading of up to 10 initial products, styling of relevant shop pages, integrated blog & opt-in form.
Every site is tested on a separate staging site to make sure everything works; and once all content styling is finalized the site will then be transferred to the client's live site. You should purchase your own domain name and hosting plan, but I will be happy to assist you with the setup. Shopify design services also available.
*Rates are in USD
"Patricia brought my dream website to life! For months I had been thinking about all the possibilities of what a new website could look like. I came to her with a brain dump of ideas and she made my site better than I could have imagined. Within less than a week of launching it my conversions have already highly increased. I'm now confident to send people to my website because I know it is a proper reflection of who I am and the quality of work I do for my clients!"
-Nevica Vazquez - Business Strategist for Digital Bosses
I do take on other projects that are not listed here (wedding invitation design, custom illustrations, packaging design, creative direction, pattern design, etc.). Contact me and let's discuss!
For information about my design process, I wrote a handy dandy guide here.
Do read it before sending an inquiry!
YOUR ULTIMATE BRAND
A premium strategy, consulting, and design experience
If you have grown tired of second-guessing your brand identity and online presence, and are ready to work with an awesome team who will help you gain clarity with your brand vision and design direction, there is a premium package just for you.
In collaboration with Ginny Krauss, brand strategist for creatives, we offer the Ultimate Brand package, which includes a complete consulting, strategy, and design experience. This is only for business owners who are serious about investing in their business and are willing to work closely with us throughout the process.
getting fancy
THE DESIGN PROCESS
Get to know our method for crafting beautiful brands, blog designs and websites. The Design Process is an organized flow of activity between you and me, so that you know what to expect during our time together. Each step is meant to help you achieve your intentions for the design of your brand, so that it can support you in achieving your goals for your business. Prior to reading this Design Process, please be sure to read my Terms & Conditions. Thank you!
Part 1 : Getting To Know You
Any potential working relationship begins with proper introductions, so please fill out my Inquiry Form to get started. Your form will be reviewed within 24 to 48 hours (except weekends). Once I have gotten to know you and I assess that the design project you desire is a good fit for our design studio, then you shall receive an email from me with a Project Quote. This will indicate the price of the design job and its inclusions. If you approve of my Project Quote, you will need to email me your acceptance (A simple, “Yes! Let’s get started, Patricia,” will suffice).
Once I receive your acceptance email, I shall send you a contract to sign, and then invoice you for the downpayment of your design job order.
Part 2 : Getting Pretty - Visual Inspiration and Mood Board
This the fun part for a lot of clients! After you have made the down payment, I will send you the link to my Design Questionnaire, which you must fill out completely and in detail. You will also be asked to create a Pinterest board of your visual inspirations. This is a crucial step in the process.***
After you email me your completed Design Questionnaire, I will then email you back, indicating that I will begin working on your project. Upon studying your Design Questionnaire and Pinterest board, I will create a Mood Board based on your answers. A Mood Board provides the direction for your design project’s color palette and overall brand style.
Step 3: Getting Practical - The Design Phase
Once you approve the Mood Board, I will get working on your initial concepts, and present you with two design concepts, which will be based on the factors you have outlined in the Design Questionnaire and the Mood Board. You will choose ONE (1) of these design concepts for me to further develop, along with your direction.
At this point, you will have the chance to review and request up to three rounds of revision on your chosen design concept. Any other revisions in excess of the standard three rounds will be billed accordingly.
Step 4: Getting Fancy - The Approved Design & Turnover
The fourth and final step of our Design Process is the Final Design Proof and Payment of the Balance. This is when your design project finally meets your criteria and you are completely satisfied with it! I will create the final proof — the absolute and final design of your project — and send you your final balance via PayPal, which I request you pay in the most timely fashion. Once the Final Balance has been paid, I will complete the project: (a) install a blog/website/e-commerce theme; (b) prepare complete digital files for print/illustration; anything else we have agreed upon that I would deliver to you.
*** Now, some clients may need assistance at this point, so that they gather visual inspirations that are on-brand and strategic. If you need clarity and direction for your visual inspiration, Contact Me about BRAND STRATEGY.
