Any potential working relationship begins with proper introductions, so please fill out my Inquiry Form to get started. Your form will be reviewed within 24 to 48 hours (except weekends).

Once I have assessed that the design project you described is a good fit for our design studio, you will receive an email from me with a project quote and estimated timeline. 

If you wish to proceed, I shall send you a contract to sign, and then invoice you for the downpayment on your design project. Then we're all set to start!

We get started! After you have made the down payment, I will send you the link to my Design Questionnaire, which you must fill out completely and in detail. You will also be asked to create a Pinterest board of your visual inspirations. This is a crucial step in the process. Don't worry, I will guide you. 

After you email me your completed Design Questionnaire and curated Pinterest board, I will then email you back if further clarifications are necessary, and we'll set up a brand discovery and design strategy call on Zoom. 

Upon studying your Design Questionnaire and Pinterest board, I will create a Mood Board based on your answers. A Mood Board provides the direction for your design project’s colour palette and overall brand style.  You will get the chance to review the moodboard and color palette and request for refinements until it looks and feels absolutely right.

You will receive a content guide and checklist of everything you need to send over. We will need the complete and final copy and images in order to formulate a comprehensive visual & functional strategy for your website that is based on your content and requirements. 

Those who book my professional web design service or e-commerce package will also get a separate strategy call for the creative direction on your brand photos, and guidance on the copywriting. Every project is a collaboration, with a lot of input from you, paired with my expert guidance on best practices. 

Once you approve the Mood Board, I will get working on your 2 initial design concepts, which will be crafted based on the factors you have outlined in the Design Questionnaire and your Pinterest board. You will choose ONE (1) of these design concepts for me to further develop and refine, based on your direction and feedback. (It's a very consultative process.)

At this point, you will have the chance to review and request up to three rounds of refinements to your chosen design concept, until you are absolutely happy with it. Any other revisions in excess of the standard three rounds will be billed accordingly.

For website clients, approval of the homepage mockup leads to the next step - testing the design and functions on one of my staging sites, so you can see it "live". You will have 7 days to review the site and give feedback for edits and corrections.  

The final step of our Design Process is the Final Design Proof and Payment of the Balance. This is when your design project finally meets your criteria and you are completely satisfied with it! I will prepare the final deliverables — whether they are brand files or the final website theme and page styling  — and send you your final balance via PayPal, which I request you pay promptly. 

Once the Final Balance has been paid, I will complete the project: (a) install your website's template files and pages; (b) and/or deliver the complete digital files of your brand identity design for submission to you; and anything other deliverables included in the project. 

For web design clients, you will receive a launch image that you can share on social media, as well as tutorials for maintaining and updating your website.