This is where refined design meets intentional creation.
Stylish, Effective, Timeless
I help fellow creatives and business owners build a brand that not only reflects who they are, but also speaks to their ideal client. Through a highly collaborative design process, I work closely with you to craft a beautiful, effective, purposeful brand identity and website with lasting results.
stylish, effective, & timeless
BRAND IDENTITY DESIGN
The starter package is for you if you already have a clear brand strategy and vision, and just need someone to translate them visually. If you need help gaining clarity in your brand and design direction & understand the value that a strategic design gives your business, or need a full visual brand identity developed, you'll need the VIP service.
Either way, you will benefit from my 10+ years of design experience, my psychology training, and my unique collaborative process; ensuring that you will receive a distinctive, strategic, beautiful brand identity that you will love.
It was a treat to have someone help ME in a similar way to how I help my clients. Pat truly amazed me with her ability to create my brand beautifully
– it was like watching all the puzzle pieces come together into a picture more beautiful than I could have ever imaged alone...Everything is beautiful, full of heart, and reflects the love I have for my clients, my business, and the amazing people I get to meet along the way. How did I get so lucky??? Thank you! My heart is SO full!
- Lisa Formaro, Founder & Lead Designer, Willow Jaymes Events
smart, stunning & strategic
You want a beautiful website that converts. I will work closely with you to make this happen, to translate your vision into a stunning & functional website that showcases your work, connects with your dream clients and invites them in through a smart, well-crafted, strategic user experience.
I offer 2 services, depending on your requirements, and develop sites mainly for WordPress because of its power, control, and flexibility. For corporate websites, please email me directly. See starting prices below:
up to 5 styled pages
integrated blog page & portfolio
mailing list opt in form
1 custom contact form
(content should be ready)
Website Design & Strategy
creative direction & strategy
copy and photography guide
up to 7 fully-styled pages
integrated blog page
mailing list opt-in form
custom contact form
launch day graphics
STARTS AT $2500
Features & Functions
Long-form Sales Page
SEO (via trusted partners)
Copywriting (via trusted partners)
email me for rates
Every site is tested on a separate staging site to make sure everything works; and once all content styling is finalized the site will then be transferred to the client's live site. You should purchase your own domain name and hosting plan, but I will be happy to assist you with the setup. Shopify customization services also available.
*Rates are in USD
WHAT CLIENTS SAY
THE DESIGN PROCESS
Get to know our unique, collaborative method for crafting beautiful brands and websites. The Design Process is an organized flow of activity between you and me, so that you know what to expect during our time together. Each step is meant to help you achieve your intentions for the design of your brand, so that it can support you in achieving your goals for your business.
Any potential working relationship begins with proper introductions, so please fill out my Inquiry Form to get started. Your form will be reviewed within 24 to 48 hours (except weekends).
Once I have assessed that the design project you described is a good fit for our design studio, you will receive an email from me with a project quote and estimated timeline.
If you wish to proceed, I shall send you a contract to sign, and then invoice you for the downpayment on your design project. Then we're all set to start!
We get started! After you have made the down payment, I will send you the link to my Design Questionnaire, which you must fill out completely and in detail. You will also be asked to create a Pinterest board of your visual inspirations. This is a crucial step in the process. Don't worry, I will guide you.
After you email me your completed Design Questionnaire and curated Pinterest board, I will then email you back if further clarifications are necessary, and we'll set up a brand discovery and design strategy call on Zoom.
Upon studying your Design Questionnaire and Pinterest board, I will create a Mood Board based on your answers. A Mood Board provides the direction for your design project’s colour palette and overall brand style. You will get the chance to review the moodboard and color palette and request for refinements until it looks and feels absolutely right.
You will receive a content guide and checklist of everything you need to send over. We will need the complete and final copy and images in order to formulate a comprehensive visual & functional strategy for your website that is based on your content and requirements.
Those who book my professional web design service or e-commerce package will also get a separate strategy call for the creative direction on your brand photos, and guidance on the copywriting. Every project is a collaboration, with a lot of input from you, paired with my expert guidance on best practices.
Once you approve the Mood Board, I will get working on your 2 initial design concepts, which will be crafted based on the factors you have outlined in the Design Questionnaire and your Pinterest board. You will choose ONE (1) of these design concepts for me to further develop and refine, based on your direction and feedback. (It's a very consultative process.)
At this point, you will have the chance to review and request up to three rounds of refinements to your chosen design concept, until you are absolutely happy with it. Any other revisions in excess of the standard three rounds will be billed accordingly.
For website clients, approval of the homepage mockup leads to the next step - testing the design and functions on one of my staging sites, so you can see it "live". You will have 7 days to review the site and give feedback for edits and corrections.
The final step of our Design Process is the Final Design Proof and Payment of the Balance. This is when your design project finally meets your criteria and you are completely satisfied with it! I will prepare the final deliverables — whether they are brand files or the final website theme and page styling — and send you your final balance via PayPal, which I request you pay promptly.
Once the Final Balance has been paid, I will complete the project: (a) install your website's template files and pages; (b) and/or deliver the complete digital files of your brand identity design for submission to you; and anything other deliverables included in the project.
For web design clients, you will receive a launch image that you can share on social media, as well as tutorials for maintaining and updating your website.